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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    The same or different? Where are they aligned, where are they at odds? Where are there gaps between them, ... of their discipline. They expressed numerous concerns especially concerning a lack of management and sales force ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Why SMBs are looking for guidance and support from B2SB marketers

    serve a broader national and international market. Challenges include understanding different cultural ... nuances, language barriers, time zone differences, and adapting pricing for currencies for different ... understanding different cultural nuances, language barriers, time zone differences, and adapting pricing ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. News: Annual study reveals rising stars in the marketing multiverse

    operations look good “on paper” but the outcomes offer a different story. Compared to 2020, more companies ...

    David Rowlands - 30/11/2021 - 16:21

  4. News: Hiscox launches card game to educate businesses about cyber security

    different, which is why we created a card game.” “No Phish provides us with a unique way of introducing new ...

    David Rowlands - 30/11/2021 - 09:52

  5. How CogniClick can personalise your content for ABM success

    content if they’re going to make a difference immediately and add value to the account they’re trying ...

    David Rowlands - 26/11/2021 - 14:56

  6. Five ways your marketing team can stand-out in your business

    what the business stands for, what makes it different and empower a workforce to proudly be part ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. Four tips and tricks to think differently about content management and improve digital experiences

    platforms and collaboration between different parties can help improve the challenges of personalising CS ... and collaboration between different parties can help improve the challenges of personalising CS through content ...

    Kieron McCann - 10/11/2021 - 14:59

  8. Unconventional ways of getting customer insight

    different sources of data? At Moneypenny, we've pulled together a variety of ways to gather, ... But is the age of the whitepaper survey dead and should we now be finding different sources of data? We’ve pulled ...

    Kate Cox - 15/11/2021 - 09:25

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Ladder. While different terms are used, nonetheless, it is clear: Control and performance (Values Ladder) ... may very well be unconvinced. You could ask, How is this really different? Isn’t this an over-promise? ... and different from, B2C applications. This work is in progress. 1. Creating an overall marketing plan: Managing ...

    Sue Mizera - 19/11/2021 - 09:34

  10. 11 words to delete from your B2B copy

    is really groundbreaking you can show exactly why it’s different, why it’s exciting, and why it matters. ... writers don’t have to remember the difference between “affect” and “effect”. I’ll add a dishonourable ... of the most tiresome Covid-19 cliches (we actually have an entirely different blog post about that). ...

    David McGuire - 18/11/2021 - 16:34

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