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  1. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    that the Group provides to numerous global brands and the amazing career opportunities that this will also bring ...

    David Rowlands - 22/11/2022 - 11:07

  2. Leaders Roundtable Batten down the hatches

    of attendees commented that these days, as CMOs they are involved in numerous conversations about business ... commented that these days, as CMOs they are involved in numerous conversations about business direction, ...

    scotty - 16/11/2022 - 10:21

  3. Why marketing operations is the foundation of a successful modern marketing team

    cite the inability to compare cross-channel and platform performance as a delaying factor for decision ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  4. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    that these days, as CMOs they are involved in numerous conversations about business direction, opportunities ...

    Joel Harrison - 20/10/2022 - 12:17

  5. How to unlock green growth

    It requires a range of factors such as a thorough understanding of relevant value chains, cross-functional ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  6. The importance of brand personality in B2B – and how to find yours

    strategy. How do you create a brand personality? There are numerous ways, all complementary,  to create ...

    Sue Mizera - 25/08/2022 - 14:16

  7. People or personas? What B2B marketing can learn from B2C

    to prospects in an appropriate voice and tone while appealing to the factors most likely to make them purchase. ... other items in our trolley. Instead, transactional factors will drive us, such as: Brand familiarity- ... Brands, therefore, need to understand the different factors driving purchasing behavior and sales cycles ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  8. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    by factors such as rising inflation and geopolitical issues.  At the same time, buyer preferences ... with a complex and volatile economic environment, brought about by factors such as rising inflation ...

    Winnie Palmer - 15/08/2022 - 14:06

  9. Brand guidelines: When should you start breaking the rules?

    time and allow themselves to be influenced by all sorts of factors – technological developments, global ...

    Danny Philamond - 04/08/2022 - 09:46

  10. Propolis salary benchmark 2022

    a key to holding onto your staff, attracting new team members or a factor in your job search. So, what ...

    scotty - 22/07/2022 - 12:04

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