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  1. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    that the Group provides to numerous global brands and the amazing career opportunities that this will also bring ...

    David Rowlands - 22/11/2022 - 11:07

  2. Leaders Roundtable Batten down the hatches

    of attendees commented that these days, as CMOs they are involved in numerous conversations about business ... commented that these days, as CMOs they are involved in numerous conversations about business direction, ...

    scotty - 16/11/2022 - 10:21

  3. Online marketplaces – Threat or opportunity for B2B vendors?

    enablement Since launching a fulfilment service in 2006 that allows other companies to sell through the site ... and complex machinery, industry-specific consolidator sites have launched in sectors as diverse as chemicals, ... on these sites. Testament to the convenience of the marketplace experience, these high numbers tend to carry ...

    Kieron McCann - 24/10/2022 - 09:46

  4. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    that these days, as CMOs they are involved in numerous conversations about business direction, opportunities ...

    Joel Harrison - 20/10/2022 - 12:17

  5. The importance of brand personality in B2B – and how to find yours

    strategy. How do you create a brand personality? There are numerous ways, all complementary,  to create ...

    Sue Mizera - 25/08/2022 - 14:16

  6. How your peers are measuring marketing operations

    under the category of being outside MOps’ direct ability to influence, on-site elements are more readily ...

    Simon Daniels - 25/07/2022 - 10:08

  7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    and were not consuming relevant content on their web site.  Aruba needed to nurture these leads ... not yet ready for sales engagement. Return visitors to the web site. Recycled leads. Key challenges were: ... to engage with telemarketing and were not consuming relevant content on their web site.  anonymous user ...

    David Rowlands - 07/07/2022 - 12:35

  8. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    and peer review sites including Forrester, G2, TrustRadius and Gartner. In addition, the company has been ...

    David Rowlands - 07/07/2022 - 12:21

  9. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    and text to content links and CTA’s, even adding/deleting sections of the site or moving them without ...

    David Rowlands - 07/07/2022 - 15:26

  10. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    to my heart, which I've spoken about numerous times – balancing brand building and demand ...

    David Hayes - 16/06/2022 - 11:45

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