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  1. Online marketplaces – Threat or opportunity for B2B vendors?

    of territories where they are available, so there is still plenty more business to be won outside ...

    Kieron McCann - 24/10/2022 - 09:46

  2. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    territorialism which hinders the chances of collectively delivering a great account experience.  Instead, CMOs ...

    Clive Armitage - 22/06/2022 - 15:10

  3. Jon Moger on what it takes to make a successful global brand

    correctly, or executing brand differently within their territory.” See Aruba HPE. When it comes to hosting ...

    David Rowlands - 24/03/2022 - 15:04

  4. Dr Christine Bailey’s four key pillars of B2B digital selling

    size. Buyer behaviour. Job titles. Territory. By using your insights to come up with your segments, you ...

    David Rowlands - 17/02/2022 - 15:33

  5. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    teams across different territories and countries work together with the translation agencies, and input ... their customers in their local territories. And needless to say, they should be providing the data and insights ... the global strategy and the vision, and then it’s up to the local territory marketing teams to make ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  6. Universal identity resolution is a myth. It’s also a bad idea

    it occupies so much attention. A more realistic approach is to think of identity resolution as the verb ...

    Ray Kingman - 05/11/2021 - 09:31

  7. Five of the best digital marketing strategies B2B can learn from B2C

    for businesses to occupy these spaces with their B2B digital marketing strategies too. And although the Metaverse ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  8. Marketing process improvement isn’t just for the tough times

    Unlike their B2C cousins, process is perhaps a more familiar territory to many in B2B, especially ... is perhaps a more familiar territory to many in B2B, especially in the demand generation and marketing ...

    Steven Cozens - 29/09/2021 - 09:55

  9. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    to match the perceptions each local territory takes from such elements. LG: How can marketers keep ...

    David Rowlands - 10/12/2021 - 10:37

  10. Christelle Fraysse on the importance of a solid CRM system

    to expand into new territories?  It all starts with understanding your audience! Businesses should never ...

    David Rowlands - 16/12/2021 - 12:19

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