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  1. Live reaction: Can ChatGPT write your B2B copy?

    information and produce offensive or biased content”. So at some level, the AI needs a human handler ... marketing content edgy and attention-grabbing without resorting to offensive language.” Apologies, Doug ...

    David McGuire - 12/01/2023 - 14:34

  2. Jon Moger on what it takes to make a successful global brand

    to alienate or be seen as offensive. Sensitivity and inclusivity in how you communicate is incredibly ...

    David Rowlands - 24/03/2022 - 15:04

  3. Here were some key diversity themes we discussed at Ignite USA

    be offensive because it’s being used in an inappropriate or mocking way. When done in marketing, it can be done ... intentionally to speak upon a trend or slang, but in actuality ends up being offensive. Lauren said: “Just being ...

    Kavita Singh - 17/06/2021 - 09:56

  4. 10 microaggressions to be aware of at the workplace

    “It’s just a joke”: If you say something offensive to someone, take accountability. If you can sense ... is offensive. Instead, seek that out yourself, and apologise.” At B2B Marketing, we know we’re not perfect, ...

    Kavita Singh - 08/01/2021 - 11:48

  5. Why B2B marketers need to address the lack of diversity

    “oh, I almost caught up with you in skin complexion.” He didn’t mean anything offensive by it, but he ...

    Kavita Singh - 21/09/2020 - 11:48 - 1 comment

  6. Google takes a stand against hateful content

    Content marketing Google has announced it will be taking a “tougher stance on hateful, offensive ... offensive and derogatory content” after discovering that brand adverts have appeared alongside content ...

    Michael King - 21/03/2017 - 16:15

  7. Brian Macreadie: B2B Trailblazer

    Grand Prix-winning campaign right Default B2B brands: a potentially offensive warning and some helpful ...

    Adam Harper - 19/02/2019 - 10:09

  8. Surviving 3 common email marketing gaffes with your zombie creative still intact

    The offensive campaign I am a firm believer that B2B marketing doesn’t have to be boring – in fact, it shouldn’t ... come to mind. I received one email from a customer saying that it was offensive and inappropriate ... solutions to zombies and therefore was concerned that his zombie prospects would take offense. My reply? “I ...

    Christine Nurnberger - 26/09/2016 - 21:55

  9. Is it right to drop the f-bomb in marketing?

    words, those offensive colloquialisms we use when we’re angry or for comedic effect (usually during ... to offensive language). However, 37% of people weren’t adamantly against profanity, stating that its usage ...

    Molly Raycraft - 21/03/2018 - 10:38

  10. Don’t play defense when it comes to your online brand reputation

    turned up. At that point, the damage is much harder to contain. A strong offense is the best defense ... against reputation-damaging online content. Consider deploying these four offensive strategies as part ...

    Stacy Whisel - 18/10/2017 - 12:23


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