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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    that their software offered SMEs, viz., the ability to manage their own businesses more efficiently; to outdo ... that also offered only one major, highly similar product, was now part of the family. Perhaps predictably, ... of the family is about pursuing individual ambitions and exploring opportunities. Finally, they offer hugely ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    well the rich, multivalent values a powerful, empowering brand can bring to an offering; can make ... of that offering.  I offer proof that companies use their brands to seek M&As and to launch successful IPOs from ...

    Sue Mizera - 27/02/2023 - 15:39

  3. News: Recent research sheds light on the state of PR in B2B

    of earned media and public relations, both as a growth generator and a protector and builder of business ...

    David Rowlands - 08/02/2023 - 14:40

  4. A new year, a new set of priorities: Tackling your 2023 budget

    What are you selling? How competitive is your offer compared to the competition? Where can people buy ... it and how easy is it to buy? How are you marketing it to people- is your offer distinctive, persuasive ... and memorable? If you needed what you sell, would you buy what you’re selling or would the offer from one ...

    Oliver Budworth - 25/01/2023 - 14:36

  5. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    as continuing to build its integrated offer, with a real focus on creativity for clients. ‘Rachel is a perfect ... to help the agency take our client offering to the next level.’ ‘I have a brilliant team around me ...

    David Rowlands - 03/02/2023 - 14:17

  6. Media and training marketing executive

    In addition, you will play a key part in the redevelopment of our training course offering and driving ...

    Jennie Barrick - 20/01/2023 - 14:33

  7. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    clients is offering a competitive edge with a greener service that few agencies are accredited with; ...

    David Rowlands - 12/01/2023 - 10:05

  8. Live reaction: Can ChatGPT write your B2B copy?

    At first, I was impressed that it could offer a small handful of B2B content tips – but there’s not enough ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  9. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    and group executive board member, said: “Clients in the public and 3rd sectors are increasingly relying ... This is particularly pertinent for public information, societal and charity communication campaigns. 23red’s capacity ... added value to our clients in the public and 3rd sectors. We are excited about the range of services ...

    David Rowlands - 22/11/2022 - 11:07

  10. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    – where you want to take them and the company. So, in addition to all that Aristotle has had to offer ... will be that much more satisfying. So, e.g., imagine your Management spontaneously offering some of the following ...

    Sue Mizera - 15/12/2022 - 08:40


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