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  1. Three demand generation focus areas you need to know

    offer B2B Marketers and help deal with the new marketing landscape.  Content consumption insights ... of content consumption insights that big data analytics platforms offer: Content consumption heatmaps. See ... and offering them specific experiences with your content, products, and services. Customisation allows ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Why you need emotional marketing in 2022

    capability selling. If your marketplace is saturated and you are competing on what you offer, you only really ...

    David Rowlands - 20/01/2022 - 08:51

  3. How chatbots can enhance your ABM strategy

    with a range of specific uses for ABM. In addition to offering personalised assistance like scheduling demos ... insights, and more. Chat analytics offer KPIs marketers can use to inform decision-making throughout ...

    Justin McDonald - 19/01/2022 - 09:16

  4. Barbara Stewart on nailing your CX in 2022

    a marketing monopoly on CX, offering the view that it acts as a thread interweaving throughout your entire ...

    David Rowlands - 18/01/2022 - 08:48

  5. Five ways AI impacts demand generation

    in a more efficient lead scoring process, offering a more objective, reliable and accurate way of lead ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. 10 lessons learned after 10 years of modern selling

    are one thing, but if the platform as a whole doesn’t offer a solution to meet the end-to-end needs of its ... and exciting, the content simply won’t land. Teams need to offer engaging, personalised content having already ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. What’s in store for B2B marketing in 2022?

    to analyse the immense amount of customer data that they have access to, and finally be able to offer ... the experience offering tactile feedback and even smells. Ericsson provided VR headsets to employees working from ... matters to them. Offering a chance to reshape organisations and teams to equip and enable people to do ...

    David Rowlands - 07/01/2022 - 15:27

  8. Practical magic: Cooking up a potion for success for your ABM programme

    that they are both engaged and entertained. You might offer sales teams vouchers for coffee or lunch in order to make ... to develop value propositions, with prizes on offer for the best one. The aim is to make the workshop feel ...

    David Rowlands - 07/01/2022 - 09:03

  9. twogether on winning Gold for ‘Best use of direct mail’

    Salesforce accounts in the US. This multi-channel integrated ABM programme offered personalised kits in line ...

    David Rowlands - 21/12/2021 - 15:26

  10. News: New hires in B2B

    enhance our offerings and elevate our reputation in the marketplace, leveraging both her wealth and asset ... at such an exciting time for the business. Through our ‘Science of Service’ approach, we offer our customers industry ...

    David Rowlands - 21/12/2021 - 09:09


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