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  1. Driving growth through CX

    of consumers are more likely to make a purchase when brands offer personalised experiences. These findings show ... Maximising the convenience offered to consumers is a powerful driver of CX. In fact, PwC research found ... the work AI offers organisations an abundance of opportunities to harness vast amounts of data, making ...

    James Frampton - 01/11/2021 - 10:02

  2. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    and integrating your offering all at once Whether working alone or in cross-discipline team collaborations, ... brought their intimacy with cyclists into the brand’s total offering, seamlessly interweaving ... is the nature of the drivers that MM offers: intimacy and insights into your customers’ motivations ...

    Sue Mizera - 13/10/2021 - 09:49

  3. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    also be used to increase marketing ROI. This is because it offers a direct line of communication ... This is because it offers a direct line of communication to visitors, so when someone visits your website, ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  4. Agile marketing can be your enabler of opportunity

    and value offered to customers. We need to get things done. On top of this is the challenge of working ...

    Steven Cozens - 12/10/2021 - 10:45

  5. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    content and offers: explore exclusive offers and valuable expertise from the world’s top sales ...

    Lucy Gillman - 01/10/2021 - 12:37

  6. Five top tips to stop your content from being boring

    to offer an incentive to encourage more customers to take the survey.  2. Deep-dive into your data ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  7. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    and media of Kingpin, they will “be able to offer clients something they’ll find it hard to get elsewhere, ... the business into one offering (another element attractive for clients). Creating a legacy: Impact to wider B2B ...

    Lucy Gillman - 08/10/2021 - 10:04

  8. How to develop more effective alliance partner sales tools

    partner, together, offer the best complete solution when compared to alternative choices.    Don’t assume ... the decision fence and should focus on special offers and incentives that help close the sale.       The final ... offerings. At this stage, use joint sales tools to keep customers loyal and engaged.   Joint sales tools here ...

    Rod Griffith - 06/10/2021 - 12:01

  9. How neuroscience affects CX in B2B marketing

    the mainstream and it offers us a powerful tool to understand customers. By using scientific techniques ... businesses out there. They get customers on board, and, if the offering is unique, then maybe they’ll renew ...

    Lucy Gillman - 05/10/2021 - 10:24

  10. News: Expandi Group announces the integration of AccountInsight into the group

    technologies, AccountInsight will complement Expandi’s existing offering. This will open up further exciting ... our offering, both in terms of data and platforms. Furthermore, we valued the access  to an additional ...

    Lucy Gillman - 04/10/2021 - 10:43


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