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  1. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    when it comes to:  Launching and supporting new offerings into market. Working with partners ...

    Lucy Gillman - 01/10/2021 - 09:45

  2. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    customers to respond to an offer or make a purchase, or the likelihood to churn. Propensity models can also ... to respond to an upgrade offer. They can also be used to predict next best action or NBA.  NBA takes ... with this in mind, Chris offered a five-step approach to implementing a customer insight driven ABM plan. Research ...

    David Rowlands - 28/09/2021 - 13:42

  3. Expanding your live experiences

    This guide reveals how virtual events are the right answer for both today and the future, and offers ...

    Francesca Davis - 27/09/2021 - 14:50

  4. Five questions to help pinpoint your brand identity

    to digest. Where is the gap in the market? Consider what you can offer that no one else can. Sure, you’ll ... so well? Once you’ve established this, you can build this unique offering into your identity. M&S ...

    Charlotte Hartley - 23/09/2021 - 11:08

  5. News: Acquia acquires Widen. We spoke with their CMO to learn more

    Drupal, Acquia has always offered the ability for users to manage their text-based content, ...

    David Rowlands - 21/09/2021 - 09:19

  6. Transformation through messaging and engagement: An interview with Gary Hurry

    to be a leader and essentially offer a real-time window into what is happening in the world. This really paid off ... team can offer our community specifically?  Fundamentally, we are a highly collaborative team ...

    David Rowlands - 31/08/2021 - 09:37

  7. How employee engagement can help B2B organisations grow

    their internal core values must align with their business offerings. If you do not appreciate your employees ...

    Braja Roy - 15/09/2021 - 12:22

  8. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    said one participant, who offers his riding club shirts with his company’s logo alongside the HighKit ... and technology in their offering; emotionally delivering empathy and understanding in their service, communities ... of the cyclist, use the right words and images to reach out to us.” “They offer status, exclusivity in the club. ...

    Sue Mizera - 15/09/2021 - 11:07

  9. News: Kingpin and The Marketing Practice join forces

    for our clients. The complimentary offerings combined with TMP and Omobono coupled with our geographic ... what made this conversation appealing from the beginning- the potential of what the combined offering ...

    David Rowlands - 09/09/2021 - 10:52

  10. Why you need to take the next step in your relationship (with HR)

    just be one. There may be other departments you can offer real value to. “One of the things ...

    David Rowlands - 09/09/2021 - 08:59


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