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  1. Why you need to take the next step in your relationship (with HR)

    just be one. There may be other departments you can offer real value to. “One of the things ...

    David Rowlands - 09/09/2021 - 08:59

  2. 5 marketers share their top tip for creating a consistent brand

    and to pivot an offering or change core values without a concern for their current customers can ... the variety of offerings we hold as a business. Through never assuming a viewpoint and using valuable ... feedback, we have been able to shift to offer our customers what they need most while maintaining our core ...

    David Rowlands - 06/09/2021 - 10:29

  3. News: Jabmo announces integration with Google, becoming omnichannel ABM platform

    companies just getting into ABM or still relying on third-party cookie advertising, Jabmo offers a great ...

    David Rowlands - 02/09/2021 - 17:25

  4. News: DMA creates career personality quiz on International Youth Day

    to highlight what types of careers the creative, data and marketing industries can offer through its quiz ... the data and marketing industry can offer them. It will provide them with invaluable advice and information ...

    Kavita Singh - 26/08/2021 - 13:36

  5. Channelling your best efforts- to reach the right audience.

    for your specific objectives. Reach a qualified audience likely to be receptive to your offer. Integrate ...

    Jack Mann - 25/08/2021 - 10:54

  6. 7 alliance partner marketing pitfalls you may not know (but should)

      At times,  partners  with  complementary offerings, target markets, and goals find that joint marketing ... in customer journeys    At times,  partners  with  complementary offerings, target markets, and goals find ...

    Rod Griffith - 26/08/2021 - 10:42

  7. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    sales teams to curate touch points for their target customers, and offers a platform where they can ... it was their responsibility as a mall operator to help struggling businesses by offering strategies to help them grow ... and offers a platform where they can identify, nurture and close leads. anonymous user B2B case studies ...

    David Rowlands - 02/06/2021 - 15:34

  8. Super-charged lead generation: How to drive more ROI from your marketing

    the Website Callback Tool offered by ResponseiQ, which now includes the option to have a Moneypenny ...

    Kate Cox - 24/08/2021 - 15:37

  9. What do hybrid events actually look like in the future?

    networking and meeting facilities in their online offering, but it remains a challenge. For instance, human ... but separate.  It is key that you offer value to both audiences, depending on how you price your event some ... if virtual tickets become something that are offered for free as there is real value in attending online. ...

    Kavita Singh - 19/08/2021 - 10:42

  10. How to connect your marketing and sales teams through sales enablement

    sellers that add value to their conversation and 54% of customer loyalty is driven by sellers who offer ... marketing. Because of their close relationship with customers and prospects, sales can offer insights ...

    Kavita Singh - 18/08/2021 - 16:04


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