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  1. Why SMBs are looking for guidance and support from B2SB marketers

    Consumers control all aspects of the purchase journey and speed, convenience, and frictionless transactions ... mentality needs to be the DNA of SMBs going forward so macro influences outside their control don’t ... and people stopped coming to the office, so we didn’t renew the lease.”- Cargo “Small Talk” SBO Panelist ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we desire to interact ... Ladder. While different terms are used, nonetheless, it is clear: Control and performance (Values Ladder) ... control, power and surety of performance. What a great time to be a CMO! We are calling the marriage ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    Institute's thinking is one major assumption — that customers will take control of their own buying journeys ... allow optimal human functioning, growth and happiness: competence (we seek control and mastery); ...

    Sue Mizera - 01/12/2021 - 10:47

  4. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    and disruptive factors that exist far beyond the CMO’s control. However, as an industry, we’re getting closer ...

    Daniela fernandes - 23/11/2021 - 15:20

  5. The data and science you need to know when approaching ABM email marketing

    signals going on inside us that we can’t control,” Tim reminds us. Providing subconscious, reliable data ... entire email: people tend to skim, missing key points. Video format “controls people’s focus and guides ... counterpart in every measure in a real-world, controlled field trial. “You might want to reconsider ...

    David Rowlands - 16/11/2021 - 09:39

  6. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    resources officer. Responsible for developing and executing human resource strategy in relation ... to the overall business plan, the chief human resources officer (CHRO) share of hires grew by 56% over the past ... Chief revenue officer. In charge of a company’s revenue streams and accountable for driving integration ...

    David Rowlands - 28/10/2021 - 16:41

  7. Unconventional ways of getting customer insight

    reviews might seem difficult to control because, for the most part, they’re out of your hands. But it’s ...

    Kate Cox - 15/11/2021 - 09:25

  8. Four tips and tricks to think differently about content management and improve digital experiences

    controls, will ensure agencies consistently adhere to the brand, tone-of-voice and style guidelines when ...

    Kieron McCann - 10/11/2021 - 14:59

  9. Universal identity resolution is a myth. It’s also a bad idea

    to give up control of those customers. Even if you do manage to surpass those hurdles, how can ... Second, a distributed identity model puts the identity asset firmly within the control of the data owner. ...

    Ray Kingman - 05/11/2021 - 09:31

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    is controlled by IT,” Dayle says. “As we know, IT pros are inundated with requests from all lines ... the cloud enables. You still have that security and control [that you have with on-premises data storage], ...

    David Rowlands - 04/11/2021 - 11:22


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