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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    on the kind of resistance they hear from both sales and management: “What results are we getting anyway?” ...

    Sue Mizera - 01/12/2021 - 10:47

  2. 11 words to delete from your B2B copy

    the idea got dressed up in language that was more complicated than it needed to be. You know, the kind we ... content is very apt to reach for this kind of absolute without making any effort to find out whether it’s ...

    David McGuire - 18/11/2021 - 16:34

  3. How to promote your B2B webinar like a pro: Expert advice from Adobe

    is to “keep testing varied. People get bored of the same kind of style emails.” Try different styles ...

    David Rowlands - 01/11/2021 - 10:52

  4. Thinking of starting a B2B podcast? Ask these three questions first

    the cause, there are definitely two kinds of podcasts: ones that have a clear purpose, and ones ... than trying to address an entire industry or job role. Try a job role, within a certain kind ... a fun thing to do (and it often is – I’ve had an excuse to talk to all kinds of cool people: ...

    David McGuire - 20/10/2021 - 09:34

  5. Agile marketing can be your enabler of opportunity

    Tools such as Trello are a great example of the kinds of technologies that support agile. Kanban boards ...

    Steven Cozens - 12/10/2021 - 10:45

  6. B2B Marketing privacy policy

    services we’ll collect the kind of standard, non-sensitive information you would expect a B2B supplier ...

    a12admin a12 - 30/09/2021 - 16:14

  7. How to build a B2B content strategy

    of your expertise and prestige within your field. This kind of trust is best built up through ...

    Larry Kotch - 21/09/2021 - 11:48

  8. How to use humour in your B2B content (and how not to)

    But the kind of wit you use – zany, dry, sarcastic, corny – needs to feel authentic and natural in that voice. ... then funny content can absolutely cut through, and build rapport. It’s worth experimenting. But like any kind ...

    David McGuire - 20/09/2021 - 11:07

  9. Does diversity training actually work?

    the strategies used in workplaces to reduce implicit bias. They confirmed that the kind of training which ... bias training to prevent micro-aggressions and discrimination in the workplace.” The kind ...

    David Rowlands - 13/09/2021 - 13:57

  10. Is this the end of the B2B whitepaper?

    kind of content will always have a place in B2B. The bad whitepaper is dead. Long live the good ...

    Kavita Singh - 18/08/2021 - 17:25


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