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  1. A new year, a new set of priorities: Tackling your 2023 budget

    and memorable? If you needed what you sell, would you buy what you’re selling or would the offer from one ... polluting the air, one of my biggest frustrations is the public charging experience- it’s pretty awful. ... connected I don’t just mean in terms of the CMS talking to the CDP (although that is one part of it), ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Media and training marketing executive

    EC1 & flexible remote working Job type: Full time Salary: £26k  We are looking for a focused ... the marketing of our media products and training courses. If you have at least one year’s marketing experience ... reports, roundtables and weekly digital campaigns, ensuring that each one delivers on its individual KPIs ...

    Jennie Barrick - 20/01/2023 - 14:33

  3. Eight essentials for a successful global marketing rebrand

    generation’ translates into one of the Chinese languages as ‘Pepsi brings your ancestors back to life’. ... have access to, no one ever makes these mistakes now, right? Well, not quite. Automated translation ... to spend time refining the language you’re using, with local brand ambassadors providing insight ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Propolis marketing manager

    days) Job type: Full time Salary: £34k-£40k A bit about us B2B Marketing has successfully evolved from ... e.g time to close Achieve monthly new business targets 90% renewal rate 85% retention rate Company ...

    Jennie Barrick - 20/01/2023 - 14:41

  5. Live reaction: Can ChatGPT write your B2B copy?

    Follow B2B copywriter David McGuire as he tries ChatGPT for the first time, to see if it’s ready to write ... – I need to know, so I’m about to open ChatGPT for the first time. If you like, you can follow along to get ... to feed on so, in one sense, it’s very skillful plagiarism. Useful for playing catchup, but if you want ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  6. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    in the B2B space we believe we’re the first to have achieved PAS 2060. “As one of the top B2B marketing ...

    David Rowlands - 12/01/2023 - 10:05

  7. Account-Based Marketing

    ABM Download this now Account-based marketing (ABM) is one of B2B’s biggest buzzwords these days. ...

    Jerusa Calliste - 05/01/2023 - 09:11

  8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    one we covered Ethos (speaker’s preparation, authority and character) and Logos (your argument, ... in these capacities? How can your initiative enhance their competence as management, their relatedness to one another, ... They should all love this!” “What’s the time frame of this project? What’s the budget again? Can we afford ...

    Sue Mizera - 15/12/2022 - 08:40

  9. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    in their heads each time they went to source materials. I’m not suggesting this would work in all B2B scenarios ... was simple but highly effective, recognising and responding to their need for ‘just-in-time’ material ... studies were authentic and well executed- I only hope it’s not a one-off exercise, and that Barclays takes ...

    Joel Harrison - 15/12/2022 - 14:06

  10. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    market. How times have changed: today, many attendees recruited having a recruitment freeze, ... their work – let them spend time with agencies, partners or the sales team, and actively encourage them ... to have fun. Give them time to attend conferences or events, to see what’s happening in the wider B2B ...

    Joel Harrison - 14/12/2022 - 10:59

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