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  1. HOW TO: Tackle image blockers

    will see when they get your email. If they are not intriguing, the time you have spent on your creative ...

    a12admin a12 - 22/02/2008 - 00:00

  2. BRANDING NEWS: Nissan sponsors Channel 4's The Scrappy Racers

    mainly one-man businesses, according to Parslow who watch “toolbox TV”, like it to have a competitive ...

    a12admin a12 - 26/01/2005 - 00:00

  3. Embrace the next generation

    enough. To be effective it needs an investment of time and money. It needs to be re-engineered within ...

    a12admin a12 - 12/11/2007 - 00:00

  4. PROFILE: Lufthansa Marketing Team

    Lufthansa 1995-97 Management training scheme, Lufthansa 1990-04 Status customer co-ordinator (part time ...

    a12admin a12 - 14/12/2004 - 00:00

  5. BEST PRACTICE: Effective use of call centres

    Not much better are ones measured by customer satisfaction or recommendation. There are many ways ...

    a12admin a12 - 02/01/2008 - 00:00

  6. CUSTOMER INSIGHT: How to find and maintain good customers

    Maintaining good prospect relationships at all times lies at the heart of PRM, driven by a strong analytical ...

    a12admin a12 - 30/08/2007 - 00:00

  7. HOW TO: Choose promotional merchandise

    outlined a typical IT director according to Tidalwave research: “time-poor with frequent overseas ... are it will stay on the desk or surrounding bookcases for some time.   Message matters In reality though ...

    a12admin a12 - 25/08/2005 - 00:00

  8. ANALYSIS: Market Location aims to shift the B2B data agenda towards quality

    efficient and timely manner. “What it adds up to,” says Cook, is “the B2B equivalent of the Electoral ...

    a12admin a12 - 01/03/2006 - 00:00

  9. Swimming against the tide of commoditisation

    industries is one of the best examples of how a company can transform itself into a services company to meet ...

    a12admin a12 - 28/02/2007 - 00:00

  10. SEARCH MARKETING: Sensational search

    significant barriers to the take up of SEM by B2B marketers. The first is that lead times are long, as Edward ... it can be difficult to link sales to enquiries simply because the time between the two is so great. ...

    a12admin a12 - 22/09/2005 - 00:00


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