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  1. Live reaction: Can ChatGPT write your B2B copy?

    Follow B2B copywriter David McGuire as he tries ChatGPT for the first time, to see if it’s ready to write ... – I need to know, so I’m about to open ChatGPT for the first time. If you like, you can follow along to get ... to feed on so, in one sense, it’s very skillful plagiarism. Useful for playing catchup, but if you want ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    in the B2B space we believe we’re the first to have achieved PAS 2060. “As one of the top B2B marketing ...

    David Rowlands - 12/01/2023 - 10:05

  3. Account-Based Marketing

    ABM Download this now Account-based marketing (ABM) is one of B2B’s biggest buzzwords these days. ...

    Jerusa Calliste - 05/01/2023 - 09:11

  4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    one we covered Ethos (speaker’s preparation, authority and character) and Logos (your argument, ... in these capacities? How can your initiative enhance their competence as management, their relatedness to one another, ... They should all love this!” “What’s the time frame of this project? What’s the budget again? Can we afford ...

    Sue Mizera - 15/12/2022 - 08:40

  5. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    in their heads each time they went to source materials. I’m not suggesting this would work in all B2B scenarios ... was simple but highly effective, recognising and responding to their need for ‘just-in-time’ material ... studies were authentic and well executed- I only hope it’s not a one-off exercise, and that Barclays takes ...

    Joel Harrison - 15/12/2022 - 14:06

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    for brilliance. Part one. So, marketer, you have this terrific, game-changing idea that in 2023, your business ... really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, ... petitions; the experiences were as painful, even soul-crushing, as you remember. So this time, you’re ...

    Sue Mizera - 08/12/2022 - 10:09

  7. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    market. How times have changed: today, many attendees recruited having a recruitment freeze, ... their work – let them spend time with agencies, partners or the sales team, and actively encourage them ... to have fun. Give them time to attend conferences or events, to see what’s happening in the wider B2B ...

    Joel Harrison - 14/12/2022 - 10:59

  8. How to get the best return on your marketing budget

    Content marketing Download this now In uncertain times, we are all more careful with our money. ...

    Jerusa Calliste - 13/12/2022 - 18:47

  9. Design manager

    and 3 (optional) home working days  Job type: Full time Salary: £30-£35k per annum We are looking for a dynamic ... of day to day work. You are able to manage your own projects in a timely manner, as well as co-ordinate ... external designers, to ensure all projects are delivered on time and to a very high standard. ...

    Jennie Barrick - 01/12/2022 - 08:37

  10. Event Sales Executive

    some adjusted working hours on 3 of the 5 working days (eg 12pm-8pm) to accommodate the time ... of these key events and demonstrate their value to clients Manage time to maximise daily call rate and achieve ... up to date and accurate at all times Monitor pipeline and revenue progress ensuring accurate ...

    Jennie Barrick - 01/12/2022 - 09:54


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