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  1. Propolis new user interface

    to get a quick response to your urgent challenges- either from one of our Propolis Panel experts, or from ... Ask the Propolis community- pose your question in the All Members room Or select one of eight Propolis ... Use the Expert Directory, start a conversation with one of our industry experts, and get a quick, ...

    scotty - 16/11/2022 - 12:30

  2. In Web 3.0 terms, today is 1995

    and customers. That, sadly, is beyond the scope and remit of many B2B marketing leaders at the current time ... of it was that, at the time, Gates couldn’t really explain why you’d want bother watching a baseball game ... As Josh Bolland of JB Cole UK put it, in the panel discussion that followed the keynote, in one critical ...

    Joel Harrison - 10/11/2022 - 16:43

  3. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    pressure to scale up their one-to-one programmes to drive higher growth and deliver more impact. ... If you don’t, Greg outlines, you risk ending up with “misaligned expectations that one group of people ... think you do one thing and then another group are pursuing an entirely different definition, which ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  4. The Global ABM Conference 2022: What you missed out

    who and when to bring in at the right time.” “There’ve been some really interesting topics ... has been fantastic. I think it’s such an amazing event. B2B Marketing are one of the biggest, most ... let’s do that!” Bruna Pascucci, marketing manager, the Financial Times Execution and experiences ON24’s ...

    David Rowlands - 08/11/2022 - 12:09

  5. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    brand and ABM agency set up a multi-channel, multi-tiered one-to-many ABM programme that honed targets ... through an always on digital approach. As Renaye explains: “The programme spanned one-to-many, one ... -to-few and one-to-one, moving accounts dependent on their primary intent and criteria scoring. It was quite fluid in its ...

    David Rowlands - 01/11/2022 - 08:16

  6. News: Imagination joins B2B marketing agency The Mx Group

    relationships and encourage more informed decisions. The agency has been recognised as one of the Most Creative ... to formally join The Mx Group and  Imagination into one larger, integrated agency. The combination of our ...

    David Rowlands - 08/11/2022 - 15:48

  7. Does ESG get the gold standard for B2B at the DMA Awards?

    the B2B category at the DMA Awards for the first time since 2019. Well, I say ‘back’… but given ... to the (relatively) easier physical only format, with all judges in one room, only to find that the rail unions had ... from the last time I judged the DMAs, and the growth in prominence of ESG and/or purpose-driven ...

    Joel Harrison - 18/10/2022 - 13:28

  8. Online marketplaces – Threat or opportunity for B2B vendors?

    to marketplaces during a time of crisis has also led to permanent shifts in B2B buying behaviour. Nearly half ... to follow where a customer is in the buying journey so that our contacts with them can be timely ... (group) to tackle your marketing problems through expert advice, including one dedicated to Strategy ...

    Kieron McCann - 24/10/2022 - 09:46

  9. Inside sale

    and demonstrate their value to clients   Manage time to maximise daily call rate and achieve KPIs set ... and accurate at all times Monitor pipeline and revenue progress ensuring accurate reporting to leadership ... on the telephone with clients A motivated and focused self-starter, who can work independently and manage time ...

    Jennie Barrick - 21/10/2022 - 12:38

  10. Events and Media business development executive

    to post-delivery client feedback Manage time to maximise weekly client meetings in line with KPIs set by management ... data and ensure sales records are kept up to date and accurate at all times Monitor pipeline ... work independently and manage time effectively Ambitious to succeed, target driven and money motivated ...

    Jennie Barrick - 20/10/2022 - 13:30


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