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  1. Propolis leader roundtable- Nov 22

    leader peers In this timely discussion, you'll be able to share with, and hear from, peers ...

    scotty - 14/09/2022 - 09:32

  2. News: Expandi achieves asset purchase of Cyance

    of Intent data and time will tell if we see further growth, consolidation or both in fast-moving this part ... of the martech world." Tony added: "Cyance had been seeking inward investment for some time, though ...

    David Rowlands - 13/09/2022 - 08:44

  3. Propolis leader roundtable- Oct 22

    at Yes, I want in. Register my interest Practical takeaways from senior leader peers In this timely ...

    scotty - 13/09/2022 - 09:08

  4. Why email automation is ideal for improving internal team processes

    delays, even minor ones, decrease the chances of converting the lead to a paying customer. This is where ... their assigned leads’ online activities. Or, they could choose to receive real-time email notifications whenever ... the lead is active on the website. This is just one example of how email automation benefits internal teams ...

    Tom Ryan - 24/08/2022 - 09:41

  5. Under the hood of Amex’s success with small businesses

    because the metre is running. It’s hard to change tires whilst the car’s driving.” “This is the one time ... the history of having great data around marketing that I could pinch myself.” But it’s time to take it one ... explore. Listen to what your audiences need So, where did it all begin? ‘Twas a different time in ‘08 ...

    David Rowlands - 10/08/2022 - 10:13

  6. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    investment in APAC by growing both the support and solutions we provide for customers across the region. “One ...

    David Rowlands - 08/09/2022 - 09:00

  7. Why the moon landing began with good branding

    an inspiring rally-cry for liberty and science, it is surely one of the reasons for the to-time, to-budget ... to five messages you need to convey over time. Personality: Every enterprise has one. As if a person, who ... is your ethos? How do you interact with one another, partners and customers? Total offering: In one ...

    Sue Mizera - 03/08/2022 - 09:59

  8. News: The B2B Marketing Awards shortlist announced!

    marketing 'Electric moments' by LeasePlan UK 'Going global: How one B2B company wrote ... the book to stand out from the crowd' by Oban International 'It’s time to expect more' ... time to grow campaign' for IRIS Software Group, by The Think Tank 'Long Live the XLA' ...

    David Rowlands - 23/08/2022 - 09:55

  9. News: Richard O’Connor promoted to CEO of B2B Marketing

    to act as the face and voice of B2B Marketing and Propolis. At the time of Richard’s appointment, Joel ...

    David Rowlands - 30/08/2022 - 15:36

  10. People or personas? What B2B marketing can learn from B2C

    to be built at scale. One-to-many, rather than a personal relationship with a sales rep. Sponsorship, adverts, ... easier. And we'll let our unexamined emotions rule a lot of the time, choosing that fashion accessory ... prestigious brands isn’t always decisive. Other times too, the purchaser may not be the end user ...

    Anonymous (not verified) - 08/08/2022 - 11:55


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