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The importance of brand personality in B2B – and how to find yours
of hundreds of different images, the same ones reappear across collages. This is a good sign, you’re ... management In one project for a Fortune 10 technology company, we faced a strategic business problem ... includes eight Hives (group) to tackle your marketing problems through expert advice, including one ...
Sue Mizera - 25/08/2022 - 14:16
Forget everything you (think you) know about ABM
customer requirements profitably. ABM does exactly that, one account at a time. It relies on the strategic ...
David Rowlands - 18/08/2022 - 15:17
The future of B2B events: Strategic importance of events elevated by two years of crisis
forecasting. But here is a question I’m sure everyone asks themselves at one point: are the fundamentals ...
Daniela fernandes - 18/08/2022 - 13:57
Digital vs. print marketing: A bright and measurable future together
it’s time to rethink your media mix in order to create real impact with customers. We often consider ... For the time being, brands can help improve their efforts by thinking about the purpose of using print within ... one dedicated to Brand and Content strategy. Check out Propolis now! It’s no secret that digital media ...
Joe Courts - 03/08/2022 - 12:55
Uncertain times? Be in the savvy 20%, and market cognitively
proportionate to brand strength, but that in torrid times that strength climbs steeply in importance. Downlod ... to learn; Learn why only 20% of businesses get this right – and if you’re one of them Understand why lead ... gen is no substitute for brand marketing in times of turmoil Learn why Cognitive Marketing- not just ...
Daniela fernandes - 19/07/2022 - 16:10
How to build a low-budget, high-returns marketing strategy in the early stages of a startup
In doing so, consumers can access the human side of one of the world’s largest corporations, in turn ... of content have longevity. Early-stage startups don’t have the time or resources to design beautiful graphics ... piece of content can be reused multiple times for different platforms. Additionally, when sharing ...
Luis O'Cleiry - 28/07/2022 - 09:11
Turn your product into your top marketing tool
in their messaging, but also deliberate in where and when customers consume it. In-product messaging is one ... by leveraging customer data No one likes to be sold past the close. Imagine investing in a new product only ... hasn’t signed into the app in a long time. Send a push notification to remind the customer of the value ...
Rebecca Grimes - 27/07/2022 - 09:04
Brand guidelines: When should you start breaking the rules?
in its target audience. We see it in the B2C world all the time. When you walk down the sweet aisle ... time and allow themselves to be influenced by all sorts of factors – technological developments, global ... that are at fault, there are times when it’s more about the people who ‘own’ and enforce them. For creative teams ...
Danny Philamond - 04/08/2022 - 09:46
News: Leading tech marketing and PR agency Harvard launches new brand and design service
5-10% of potential customers being in-market at any time, brands need to go further – they must provide ... and storytelling expertise together in one place at Harvard, we’re in the perfect position to help tech brands ... HubSpot, Square, Bloomberg and NetApp, amongst others, has led it to become one of the leading specialist ...
David Rowlands - 22/07/2022 - 11:43
Why winning in B2B requires putting meaningful brand experiences at the top of the agenda
three times more likely to see increased spend from customers, but they were also able to reduce ... newly important ingredients that any winning B2B brand must include. 1. Consistently deliver on time ... time or over budget and often have failure hard-coded into them from the outset. They developed ...
Jonathan Turner - 20/07/2022 - 09:29