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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    they were chosen based on merit, talent and experience. LG: Looking forwards into 2022, what are your pieces ...

    David Rowlands - 12/01/2022 - 14:12

  2. Five ways AI impacts demand generation

    valuable insights into lead datasets. Variety of lead-generating software that you can find online uses AI ... online, and that includes your B2B lead generation website as well. On a single platform, you have access ... landing pages: The average buyer consumes at least 13 pieces of content from a single vendor before ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Designing a digital marketing strategy

    Digital Marketing technology Strategy Download this now With the pace of online growth and digital ... and more buyers become active online, competitiveness between businesses fighting to tap into this audience ... of online growth and digital transformation, it is vital that your digital marketing efforts are optimised. ...

    Daniela fernandes - 07/01/2022 - 11:32

  4. What’s in store for B2B marketing in 2022?

    expert Since early 2020, nearly all organisations have strengthened their online presence and commerce ... brands to close this ‘experience gap’ even further. Data will be an essential piece of the puzzle. While ...

    David Rowlands - 07/01/2022 - 15:27

  5. How CogniClick can personalise your content for ABM success

    content for both large and small audiences, the role sales play in formatting lead-generating pieces ... for smaller audiences So, how can you use CogniClick to create a personalised report, a piece of thought ... send that unique piece of content to their target account/ individual.  “Coming into marketing from ...

    David Rowlands - 09/12/2021 - 11:58

  6. Christelle Fraysse on the importance of a solid CRM system

    great if a business has an online chat facility on its website, but if this function is not connected ... activities and lack of in-person networking opportunities has driven marketing online. Digital engagement ...

    David Rowlands - 16/12/2021 - 12:19

  7. A linguistic exploration of the name Propolis

    it to bees or hives.  Checking further into the word’s origins in current, online sources (happily) confirms ...

    Sue Mizera - 15/12/2021 - 09:24

  8. Six B2B industries that should be leveraging marketing automation

    Report on offline performance by integrating with online activity. Let’s say a manufacturing company has ...

    Tom Ryan - 14/12/2021 - 08:58

  9. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    of both. The fact that people use cloud-based templates or that the online customer experience ... a piece of music – however your song develops, it keeps coming back to the central theme or chorus. ... in the middle, but it is still the same piece of music which always starts and ends with the same notes, ...

    David Rowlands - 10/12/2021 - 10:37

  10. The big lie of thought leadership in B2B

    prediction or opinion won’t do any good if it’s off-topic and sitting on a rarely visited piece of online ... especially over time. But good content isn’t enough. Not on its own. The most intelligent piece of analysis, ... can give invaluable insights here. Often there is a difference between what people publish online ...

    Philip Trippenbach - 07/12/2021 - 09:12

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