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  1. How pandemic pivots are forging the future of sales

    and customer service.  Let the platform do the work  Sales is a full-contact sport-it typically requires ...

    James Frampton - 18/03/2022 - 13:41

  2. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ... it should not default to the colours, images or sports (ice skating!) their wives preferred. (This was 30 ...

    Sue Mizera - 25/04/2022 - 09:55

  3. What you need to know to turn B2B marketplaces into your number one marketing tool

    There has been an acceleration in online long tail items that, taken alongside the growth of niche markets, ... runs Germany’s most successful online marketplace for tyres, wheels and other automotive parts, Tyre24. ... It has an online inventory of more than ten million items, is used by +2000 connected sellers and 40,000 ...

    Alexander Graf - 06/04/2022 - 12:56

  4. Four steps to selecting the right companies to target with ABM

    online throughout their buying journeys to solve problems and select the right solutions. Intent data ... captures signals from their online behaviour (such as searches, downloads, shares, views of content across ...

    Feroze Engineer - 13/04/2022 - 08:36

  5. Missed Martechopia 2022? Here’s what you need to know

    then joined us for networking over drinks. Those online got the chance to rub (digital) shoulders with one ... to our speakers via the app. Whilst other hybrid events may disadvantage those online, Martechopia sought ...

    David Rowlands - 01/04/2022 - 14:01

  6. The Great Customer Resignation: Is AI the key to holding onto your customers?

    experiences in 2022. With many interactions now taking place online due to the pandemic, customers want ...

    David Rowlands - 14/04/2022 - 08:18

  7. The Great Acceleration

    and online world, has been hyper-accelerated. It’s no longer adapt or die for SMBs- It’s reinvent or die ...

    Dan Gliatta - 24/03/2022 - 11:36

  8. Dr Christine Bailey’s four key pillars of B2B digital selling

    B2B care about online selling? As Christine outlines, DataReportal cites a 1% growth in the world’s ... in users) and next day delivery (over six million people shopping online at any given moment of the day), ... and good for B2C, but what does that mean for B2B? For Christine, online consumer trends have bled ...

    David Rowlands - 17/02/2022 - 15:33

  9. News: B2B Marketing chooses SpotMe as their exclusive 2022 event technology partner

    they decide to come and meet on-site, access our content online, or both. Digital has become marketing ...

    David Rowlands - 08/03/2022 - 16:10

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    it should not default to the colours, images or sports (ice skating!) their wives preferred. (This was 30 ...

    Sue Mizera - 01/02/2022 - 15:00

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