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1. Three lessons B2B can learn from 2021

   In the coming year, marketers must build on their fledgling understanding of online video, making the medium ...

   Dustin Deno - 14/02/2022 - 12:34

2. Why B2B marketers are the new custodians of customer data

   with the prominence of digital marketing accelerated by a pandemic that pushed almost everyone online, our roles ...

   Emma Crofts - 18/02/2022 - 13:36

3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

   Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ...

   Sue Mizera - 22/02/2022 - 12:26

4. How B2B marketers can visualise data more effectively

   Google aimed at helping retailers reach online shoppers- a few simple charts support a strong narrative. ...

   Tobias Sturt - 31/01/2022 - 16:41

5. Our new MD outlines his vision for the future of B2B Marketing and Propolis

   a catch-all for anything that is published in print or online, regardless of its veracity or accuracy.  ...

   David Rowlands - 26/01/2022 - 10:48

6. Five ways AI impacts demand generation

   valuable insights into lead datasets. Variety of lead-generating software that you can find online uses AI ... online, and that includes your B2B lead generation website as well. On a single platform, you have access ...

   Satish Sadasivan - 14/01/2022 - 09:00

7. The big lie of thought leadership in B2B

   prediction or opinion won’t do any good if it’s off-topic and sitting on a rarely visited piece of online ... can give invaluable insights here. Often there is a difference between what people publish online ... , what they’ll say in a survey or interview – and with what they are likely to search for online. Search ...

   Philip Trippenbach - 07/12/2021 - 09:12

8. Why SMBs are looking for guidance and support from B2SB marketers

   2. Going online. While many SMBs were already doing business online, it was not always a primary ... of businesses online and making them realise they need to step up their game. 3. Going global. With digitisation ... and going heavier online, there are no geographical limitations for SMBs to market and sell beyond ...

   Dan Gliatta - 29/11/2021 - 09:25

9. Four game-changing insights driving customer acquisition in a digital world

   Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... is now online. Around 4.5 billion people – just over half the world’s population – are social media ... up a business or transition operations online than it is to click into the checkout as a consumer. ...

   Christine Bailey - 22/11/2021 - 14:15 - 1 comment

10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    it easier for marketers to combine offline and online data to enable personalized B2B marketing ... These acquisitions will extend the company’s position in the B2B online marketing value chain and will build upon its ... rapidly growing audience solutions business by adding global scale and the online data to power ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

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