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  1. The B2B Marketing Awards 2021: Check out who won big

    for three campaigns: ‘What’s cooking’ for Alto-Shaam, ‘Your imagination starts with our finish’ and ‘The ...

    David Rowlands - 01/12/2021 - 16:29

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    and cultures you operate in and make a statement about the human potential you impact. If you could say ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Annual study reveals rising stars in the marketing multiverse

    operations look good “on paper” but the outcomes offer a different story. Compared to 2020, more companies ...

    David Rowlands - 30/11/2021 - 16:21

  4. Why SMBs are looking for guidance and support from B2SB marketers

    operations to going touchless and cashless with experiences and transactions, SMBs are in the middle ... security, connectivity, management- basically all aspects of business operations for SMBs and all topics ...

    Dan Gliatta - 29/11/2021 - 09:25

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    proud of myself for finishing races, going fast, seeing phenomenal nature, meeting new people on rides, ... competence, satisfaction and achievement. Operational insights will help refine motivations, drive business ... and growth Once enacted, interactions with both brand and activations will provide operational insights ...

    Sue Mizera - 19/11/2021 - 09:34

  6. How to realise the full potential of sustainability marketing

    that guide communications, operations, people and product development.  Explore brand values  Consider how ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. Four game-changing insights driving customer acquisition in a digital world

    up a business or transition operations online than it is to click into the checkout as a consumer. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    they still count as UGC. Case studies track the client journey from start to finish and show prospective ...

    John Allen - 17/11/2021 - 08:39

  9. How to approach your ABX strategy

    is “important to your user from an operations perspective.” Leanne stresses the importance of doing a timely job ... Enter your marketing operations team. Leanne outlines four simple examples of where to start your clean ...

    David Rowlands - 10/11/2021 - 10:57

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    but I think you might also see some alliances being built for companies that can still operate separately, ...

    David Rowlands - 04/11/2021 - 11:22


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