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  1. OPINION: Marketing consulting services across borders

      To be fair, marketing a consulting firm isn't easy. It's an intangible service the quality of which is largely in the eye of the beholder. However these firms tend to make the problem worse by fragmenting their marketing expenditure and margin ...

    a12admin a12 - 22/01/2010 - 00:00

  2. OPINION: Mobile – It's the new black

    I can't begin to tell you how excited I am about my new iPhone. It is a thing of beauty that I quite literally take to bed with me and, more than once, have found myself licking with affection. When I finally converted from my totally unusable Sony E ...

    a12admin a12 - 21/12/2009 - 00:00

  3. OPINION: Green means business

    As B2B marketers turn their heads to 2009, there will be two macro factors they will have to address- the environment and the global economy.  But with companies tightening their belts in this economic downturn, how can marketers embrace green marketing?  ...

    a12admin a12 - 26/11/2008 - 00:00

  4. OPINION: Value of social networking questioned by CMOs

       Fabio Torlini CMOs definitely see the value in digital marketing and are making lots of investment in this area - in a recent survey Rackspace Hosting conducted almost two thirds (61 per cent) said they plan to spend more than half their marketing budg ...

    a12admin a12 - 07/10/2008 - 00:00

  5. OPINION: Postcard from data land

        Mark Roy Greetings from data land- where all is, I'm afraid, far from fine and dandy. B2B marketers and database managers may think they dodged a recent Eurobarometer bullet that delivered the stinging news that 64 per cent of EU citizens are bay ...

    a12admin a12 - 24/09/2008 - 00:00

  6. OPINION: Trade fairs no longer have a role in marketing procurement

    In it’s hey day, The IDMF was one of the first things marked on the calendar for client decision makers and suppliers alike. A healthy audience giving suppliers an opportunity not just to sell its products and wares, but a chance to network with other sen ...

    a12admin a12 - 26/08/2008 - 00:00

  7. OPINION: Totally demanding

       Zina Manda A lead these days can come from anywhere. Whatever the source, we need to be able to evaluate it and make sure that we make an appropriate and timely response. Social networks, blogs, podcasts, mobiles- they all need to be measured and asses ...

    a12admin a12 - 07/08/2008 - 00:00

  8. OPINION: Shedding marketing staff may create more problems than it solves

       Lisa Turner If you look around at the majority of businesses, they don't experience the kind of success they would ideally like. What many businesses do is to look at what other companies are doing and copy that. For example, they might recruit in ...

    a12admin a12 - 29/07/2008 - 00:00


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