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1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

   and the internet have made it possible for everyone and anyone to offer their opinion on any given subject, ...

   David Rowlands - 26/01/2022 - 10:48

2. Much like comedy, good B2B marketing comes down to timing

   The industry as a whole has long been of the opinion that, when it comes to data, the more the better, quantity ...

   Jon Clarke - 24/01/2022 - 10:22

3. International Women’s Day: A collection of reflections

   or issues, one day alone can’t change anything. That’s why my opinions on gender equity and equality ...

   David Rowlands - 08/03/2022 - 13:00

4. 10 lessons learned after 10 years of modern selling

   their ideas and opinions more freely regardless of hierarchy. It's important to encourage people ...

   Pieterjan Bouten - 13/01/2022 - 09:50

5. A linguistic exploration of the name Propolis

   the Romans, proposing the contrary opinion that name is destiny.   Whatever your view, naming is a fascinating ...

   Sue Mizera - 15/12/2021 - 09:24

6. Expanding your live experiences

   Expert opinion on the current events landscape   The pros and cons of digital and in-person experiences   ...

   Francesca Davis - 27/09/2021 - 14:50

7. Practical magic: Cooking up a potion for success for your ABM programme

   people feel less confident voicing their opinions. The trick is to balance your own objectives with those ...

   David Rowlands - 07/01/2022 - 09:03

8. The big lie of thought leadership in B2B

   prediction or opinion won’t do any good if it’s off-topic and sitting on a rarely visited piece of online ... This is where we can really realize the value of working directly with leading topic opinion leaders ...

   Philip Trippenbach - 07/12/2021 - 09:12

9. Universal identity resolution is a myth. It’s also a bad idea

   First, a universal ID is a big target, not just for hackers, but also for public opinion. In a universal ...

   Ray Kingman - 05/11/2021 - 09:31

10. The data and science you need to know when approaching ABM email marketing

    rational language because B2B people are ‘serious and logical thinkers,’ that’s just personal opinion ... as opposed to opinions. Emotional reactions: Why personal video triumphs over text email In a post-pandemic ...

    David Rowlands - 16/11/2021 - 09:39

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