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1. Planning for 2022: An interview with Mercè and Steven Cozens

   and what we are going to measure. In my opinion, there is no such thing as a business ...

   David Rowlands - 19/11/2021 - 10:26

2. Unconventional ways of getting customer insight

   from a friend. From this, they make a purchasing decision quickly- 68% form their opinion after reading ...

   Kate Cox - 15/11/2021 - 09:25

3. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

   whitepaper After the Virus, which invited a range of experts and opinion leaders to imagine it was May 2025 ...

   Andrew Mildren - 02/11/2021 - 15:10

4. Five top tips to stop your content from being boring

   add original advice or opinions from your team to ensure that you’re creating valuable, unique ...

   Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

5. Is this the end of the B2B whitepaper?

   sometimes goes with the territory. But when opinion comes from such a source – at a moment as potentially ... goes with the territory. But when opinion comes from such a source – at a moment as potentially pivotal ...

   Kavita Singh - 18/08/2021 - 17:25

6. Steps to a CX audit

   Customer experience Customer insight General B2B marketing Often, companies rely on opinions ... customer issues and make them happy? Are you capturing continuous customer feedback and opinions over ... on opinions and guesswork to identify customer pain points. This subjective data can be misleading, outdated, ...

   David Rowlands - 18/03/2021 - 09:46

7. The B2B Marketing US Agencies Benchmarking Report 2021

   in 2021). Opinion pieces from senior agency leaders. Agency showcases. The US Agencies Benchmarking Report ...

   Jack Mann - 20/04/2021 - 19:31

8. Understanding the experience gap

   this opinion. This is a huge disconnect and gap in perception, one that is commonly referred to as the customer ...

   David.power_519256 - 17/02/2021 - 16:59

9. B2B Marketing's ABM opinion leaders

   ABM Download this now Who are the opinion-makers and influencers changing the way we perceive ... opinion leaders? Download this free six-page list to find out who made the top 25! How did we put ... this list for next year. B2B Marketing's ABM opinion leaders Who are the B2B Marketing's top ABM ...

   Kavita Singh - 14/09/2020 - 10:33

10. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    they have the biggest amount of imposter syndrome in my opinion. So they go into the products.” In value ...

    David Rowlands - 02/09/2021 - 09:58

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