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1. Tide promotes banking services in video campaign

   pack, B2B Marketing and Earnest offer advice, opinion and first-hand experiences of targeting ...

   Kavita Singh - 17/09/2019 - 11:15

2. The complete guide to industry and B2B influencer marketing

   cutting through to our target audiences, and that partnering with key opinion leaders and subject matter ...

   minesh.mistry_354001 - 21/10/2019 - 14:50

3. B2B Marketing Winter 2020

   Thought-provoking features Blueprints for success Best practice advice Opinion from industry experts Interviews ABM ...

   Kavita Singh - 06/03/2020 - 11:25

4. Awards case study: How a state of the nation report on the British public's toilet preferences turned Formica Group into a thought-leader

   in architecture/design as well as key opinion formers in hospitality. With a solely product focus, Formica Group would ... as key opinion formers in industries such as catering and food service were aware of its offer. ... coverage appeared opinion articles were lined up with the key architectural and vertical design ...

   Paul Snell - 22/11/2018 - 22:30

5. Think Small: An introduction to Think Small

   In this marketing success pack, B2B Marketing and Earnest offer advice, opinion and first-hand ... Opinion Case studies Check out this other small business content How to market to small businesses Why ...

   Alex Clarke - 29/03/2018 - 12:24

6. Bombora and LiveRamp partner to reach SME audience

   opinion and first-hand experiences of targeting and engaging small businesses owners. Learn how to target ...

   Molly Raycraft - 29/08/2019 - 10:18

7. Decision-makers look to opinion-based material when searching for vendors

   Customer insight Opinion-based material influences 99% of decision-makers when searching ... material cited was thought leadership and external/internal peer opinion (44%). Facebook ... to reject facts. At the same time we’ve worried they’ll dislike our opinions and so we’ve kept our views ...

   Molly Raycraft - 06/10/2017 - 12:15

8. B2B thought leadership content sees 20% increase in readership

   leadership content. This could explain why 58% of respondents said ‘unsubstantiated opinions’ were ...

   Molly Raycraft - 30/07/2019 - 11:55

9. The big book of experimentation

   in production, with real users and measurable results, replacing internal opinions and disputes with actual ...

   minesh.mistry_354001 - 18/04/2019 - 11:45

10. 6 types of innovation archetypes

    that because they nurture relationships and can get people to open up and share their opinions. Now, ...

    Kavita Singh - 14/07/2020 - 10:28

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