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1. How bad data in your CRM may be exposing you to a competitive ambush

   opportunities? What is our win rate against each of these competitors? How is our competitors’ field presence ... that neither buyers or sellers are motivated to provide accurate data about opportunity competitors ... Salesforce, validation rules can be used to prevent saving an update to the sales opportunity until the rep ...

   Willem Maas - 14/07/2022 - 15:54

2. What makes a successful customer experience map? Four tips for customer-centric businesses

   there are many opportunities for prospects to interact with your business, and they’re likely to move back ... stage. You should also ask whether they can think of any opportunities your business may have to improve ... where the opportunities to improve your organisation’s customer experience lie- and motivate them to get ...

   Kerrie Malone - 11/07/2022 - 09:03

3. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

   Campaigns Martech AI 6sense sees tremendous opportunity to unite the revenue team and advance the sales ... their best opportunities.  Orchestrating everything. AI orchestrations and workflows are a big part ... improvement in opportunity conversion rates, 25% reduction in deal-to-close time, and a 120% improvement ...

   David Rowlands - 07/07/2022 - 12:21

4. Perfecting pipeline management to boost B2B sales

   and customer data will then allow teams to pinpoint inefficiencies that may cause missed opportunities ... in tracking leads and prioritising follow-ups. CRM systems provide visibility of where each opportunity ...

   John Cheney - 13/07/2022 - 11:22

5. Turn your product into your top marketing tool

   and ideas to do so. This type of content can also be an opportunity to share information about concepts ...

   Rebecca Grimes - 27/07/2022 - 09:04

6. It’s time to rethink social

   isn’t ‘just another channel’ to market your services and solutions but an opportunity to build community ... develops. “Businesses have an opportunity to work with these communities and creators! If that community ... you need to know how to work with creators and tap into communities to build trust. “Huge opportunity ...

   David Rowlands - 05/07/2022 - 12:24

7. Propolis free content pack and demo

   marketers. If you’re an agency, we’d still love to chat with you about partnership opportunities for your ...

   scotty - 08/07/2022 - 09:20

8. News: The Marketing Practice announces rebrand to reflect its bold aspirations and unique B2B offering

   tech brands seize this incredible opportunity, and this rebrand is representative of that.” Want ...

   David Rowlands - 13/07/2022 - 14:55

9. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

   and influencing roles, the opportunity to shorten the sales cycle is even more critical, given that they will take ...

   Jonathan Turner - 20/07/2022 - 09:29

10. How your peers are measuring marketing operations

    with responsibility for their companies’ web presence. Websites provide the opportunity for adopting hard metrics ...

    Simon Daniels - 25/07/2022 - 10:08

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