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  1. 7 Pillars of Successful Demand Generation

    how to: Fuel your demand gen engine Measure, analyze and optimize your campaigns Leverage ...

    Jerusa Calliste - 23/11/2022 - 10:02

  2. Inside Intent Data: Unlocking Demand Generation Results

    of utilizing intent data Optimization techniques Budget planning and future investment Discover the other B2B ...

    Jerusa Calliste - 23/11/2022 - 09:47

  3. News: Expandi achieves asset purchase of Cyance

    of Cyance in a short timeframe. This is the ideal outcome where a well-capitalised and forward-thinking peer ...

    David Rowlands - 13/09/2022 - 08:44

  4. Room 101: Demand Generation Consigning challenges and unlocking demand-gen potential in 2023.

    long-term success should look like. Let’s turn our range into optimism, and ultimately into marketing ...

    Daniela fernandes - 14/09/2022 - 12:00

  5. How to unlock green growth

    to define an optimal commercial model (such as co-creation partnerships, contracting strategy, and pricing ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  6. Perfecting pipeline management to boost B2B sales

    to convert in a specific timeframe?  How close are they to achieving their quotas?  A collaborative approach ...

    John Cheney - 13/07/2022 - 11:22

  7. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    strategy. The campaign needed to be launched in a rapid timeframe, spanning multiple channels. Envoy wanted ... and revenue were tracked and compared to similar timeframes to measure impact. A pre- and post-campaign brand ... timeframe with materials quickly in market. The targeting strategy across multiple channels was effective ...

    David Rowlands - 14/06/2022 - 10:15

  8. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    with successful growth strategies in a world of daily optimizations.  By upgrading an already successful content ... be optimized. By refining these efforts, Splunk could enhance pipeline through digital channels, particularly ... generation partners needed diversification at scale and additional optimizations. With the audience's ...

    David Rowlands - 14/06/2022 - 11:36

  9. ABM is a marriage, not a fling

    marketers treat ABM as any other type of campaign, with a 3-month timeframe and short-term goals, rather ...

    Carolina Marino... - 24/06/2022 - 09:18

  10. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    precision,"- Ivanti  “Integrate has been integral to the evolution and optimization of our marketing engine over ...

    David Rowlands - 07/07/2022 - 12:59

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