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1. The Great Customer Resignation: Is AI the key to holding onto your customers?

   customer-centric business philosophy and leverage technologies such as CRM that can help optimise and personalise ...

   David Rowlands - 14/04/2022 - 08:18

2. Why increased customer privacy provides an opportunity for marketers

   Without this, it will be challenging to optimise those parts of the email experience.  What can email ... to optimise subject lines will need to rethink their strategy to update the algorithms that support ... to support engagements  Send-time optimisation often takes opens into account as part of its algorithm ...

   Sam Holding - 26/01/2022 - 10:07

3. Eight areas that marketing need to focus on to future-proof their 2022

   optimisation  Improvements in bidding automation for B2B moves us away from keyword targeting to audience-based ... to optimise for.  8. The rise of in-person events and direct mail Finally, I’m hoping to see a return ...

   Kate Cox - 10/01/2022 - 15:16

4. News: B2B Marketing appoints new managing director, Richard O’Connor

   and will be responsible for managing the entire business and helping to identify opportunities to optimise the business ...

   David Rowlands - 26/01/2022 - 10:41

5. Why B2B marketers are the new custodians of customer data

   business critical function with a crucial role to play in optimising every stage of the customer ...

   Emma Crofts - 18/02/2022 - 13:36

6. The tips and tricks you need for successful global content marketing

   you’ve optimised your chances of delivering your message in the way your intended prospect is most open ...

   David Rowlands - 09/02/2022 - 15:02

7. Are you making these B2B marketing automation mistakes?

   themselves- any automated activity that is running still needs to be reviewed and optimised from time to time. ...

   Tom Ryan - 07/02/2022 - 12:00

8. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

   and technologies to help you optimise your customer communication along their journey. Personalisation ...

   Satish Sadasivan - 07/03/2022 - 09:45

9. Three demand generation focus areas you need to know

   with visitors. Create relevant content that builds trust and engagement throughout the buying journey. Optimise ... communications. Optimise campaigns to drive better results and close more deals faster. Achieve greater visibility ...

   Satish Sadasivan - 21/01/2022 - 15:35

10. Simon Daniels on the MOPs dos and don’t for 2022

    strategy and optimise your tech stack? Attend Martechopia, the UK’s biggest martech conference on 23 March, ...

    David Rowlands - 25/01/2022 - 08:55

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