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1. Why SMBs are looking for guidance and support from B2SB marketers

   forever changed. Small businesses are seeking help planning, executing, and optimising their ‘what’s ... are seeking help planning, executing, and optimising their ‘what’s next?’ which creates a tremendous ...

   Dan Gliatta - 29/11/2021 - 09:25

2. News: Mitie has announced the appointment of its new CMO, Maria Winn

   decarbonising estates, and using real-time data to optimise building effectiveness. Mitie has the technology ...

   David Rowlands - 09/12/2021 - 12:33

3. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

   alignment. Final takeaway  Optimising the B2B sales cycle will need time and energy. Every new prospect ...

   Richard Conn - 07/01/2022 - 12:30

4. News: New hires in B2B

   will be responsible for managing the entire business and helping to identify opportunities to optimise the business ...

   David Rowlands - 31/01/2022 - 11:53

5. Ignite London 2021 Session: Maximise your Marketing Analytics ROI

   Snowflake's session to hear how you can gain better insights from your events, optimise your campaign ... your events, optimise your campaign analytics and use data to drive demand generation and pipeline. ... business. Top 3 Takeaways from this session: Learn how to better optimise your data to drive demand ...

   Jack Mann - 05/07/2021 - 11:52

6. Content is king: A discussion around how to optimise content for a great digital experience

   Content is king: A discussion around how to optimise content for a great digital experience ... important is an effective marketing strategy in optimising CX and the digital experience for your audience? ...

   Jack Mann - 06/08/2021 - 14:19

7. News: Annual study reveals rising stars in the marketing multiverse

   optimisation metrics. Text-to-code and backlink-to-domain ratios are two of the worst performing metrics. ...

   David Rowlands - 30/11/2021 - 16:21

8. Five predictions on data changes to future-proof your 2022

   and optimising their campaign performance. 1. Cookies will be long gone before the official deprecation ...

   Jon Clarke - 20/12/2021 - 12:01

9. What’s in store for B2B marketing in 2022?

   With the increased focus on digital channels, this is now a business priority for many organisations. 4. Optimising ... but this is no longer a tactical move. Interactions need to be optimised, and data will drive this.  A report in 2020 ...

   David Rowlands - 07/01/2022 - 15:27

10. The tautology of marketing operations job titles

    technology or martech, is at the heart of MOps. Selection, deployment, optimisation, adoption and governance ...

    Simon Daniels - 03/12/2021 - 08:47

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