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1. How to use data to optimise your marketing spend

   be measured. In contrast, phone calls are harder to measure and optimise than SEO, adverts or emails, ...

   Kate Cox - 28/09/2021 - 09:52

2. The 360-degree customer view: What does it mean and how can you actually achieve it?

   are doing this, and looking to optimise the CX, they can rightfully say that they’re customer-obsessed. Just ...

   David Rowlands - 04/11/2021 - 11:22

3. How to build an integrated B2B growth strategy

   marketers optimise their demand generation, make it fit for a new generation of customers, and enable ... effectiveness of omni-channel demand generation marketing How to optimise personalised buyer experiences ...

   Jack Mann - 29/03/2021 - 11:59

4. B2B Digital Advertising: Optimisation Techniques

   strategies for optimisation and best practice approaches to continually meet, and exceed, your targets ... Optimise, optimise, optimise... Campaign optimisation is critical if you want to maximise performance ... Ongoing optimisation, forecasting, testing and course correction is critical to meet objectives ...

   Jack Mann - 03/12/2020 - 16:35

5. An honest guide to planning your B2B content marketing roadmap

   How to develop, syndicate and optimise meaningful content for the long term Nowadays, content must ...

   Jack Mann - 28/05/2021 - 10:32

6. Awards case study: Adobe and Fenergo win ‘Best use of marketing automation’

   optimise its customers’ journeys, orchestrate better demand generation, take control of and expand its ... optimised (including Salesforce, DiscoverOrg, Bombora, On24, Okto, Joomla, Wistia and WordPress). Fenergo ... and optimise every single step of the journey. Deployment The first step in the Marketo transition ...

   David Rowlands - 24/03/2021 - 10:46

7. What role can marketing play in improving customer experience?

   organisations are leveraging to optimise CX. The metrics your peers are utilising to measure CX. Just how ...

   Jack Mann - 17/06/2021 - 15:33

8. 8 marketers share their B2B marketing predictions for the rest of 2021

   and take strategy decisions to the next level to help optimise customer lifetime value. It will be a time ... for marketers to really step up and take strategy decisions to the next level to help optimise customer lifetime ...

   Kavita Singh - 11/08/2021 - 09:47 - 1 comment

9. News: Salesforce introduces AI-powered account-based marketing tools

   will help companies identify accounts with buying signals and optimise their ABM campaigns.  The first ... with buying signals and optimise their ABM campaigns.  The first innovation, Einstein Key Accounts ...

   Kavita Singh - 26/03/2021 - 15:21

10. How to optimise your customer journey for seamless cross-channel experience

    In fact, it is most probably a flux of physical and digital modes.   That makes optimising your ... some strategies to craft a proper customer journey.   Here are some ways you can optimise your customer ... journey for a seamless cross-channel experience.  5 Right Ways To Optimise Your Customer Journey ...

    Dhruv Mehta - 12/01/2021 - 16:48

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