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1. Award case study: Find out how twogether won the Gold for our new category, ‘Best use of martech for brand building’

   to create single-view dashboards, they  were able to reach a wider customer audience and optimise ... optimising the creative as the results came in Target audience Small Businesses (1-99 employees) Business ... critical for optimisation. Deployment Implementing these new on-demand solutions avoided a longer-term ...

   Kavita Singh - 22/03/2021 - 17:13

2. Innovation – in tech, processes and usage

   below plus so much more! Why outcomes drive martech optimisation- Lee Hacket, Blueprint X From Customer ...

   scotty - 01/03/2021 - 17:42

3. Churn really burns in a post-Covid world

   philosophy of ‘Waste not, want not’ makes good sense. Businesses need to value, nurture and optimise ... and optimise the customer relationships they already have. However, reducing churn and capitalising on current ... sense. Businesses need to value, nurture and optimise the customer relationships they already have. ...

   Jack Mann - 30/11/2020 - 14:12

4. Has Covid-19 changed the role of the marketing department?

   that’s to enable and manage a team remotely, or to optimise the channels they were using before. ... of it. Whether that’s optimising ad spend for an army of homeworkers or changing tactics entirely (direct ...

   Angela Nyman - 09/04/2021 - 16:20

5. A bridge over troubled water: how to link sales and marketing

   Marketing department Optimising the way sales and marketing teams work together and collaborate ... while marketers can make data-driven decisions about how to optimise the future content they create. ... and customer success. Check out our customer experience hive! Optimising the way sales and marketing teams work ...

   Kevin O' Regan - 30/03/2021 - 10:18

6. Awards case study: How twogether won gold for 'Best use of martech for demand generation'

   critical for optimisation. Deployment Implementing these new on-demand solutions avoided a longer-term ... of engagement. This process meant the entire team were focused on optimisation throughout the year. ROI (and ...

   David Rowlands - 23/03/2021 - 14:12

7. Why content agility matters for B2B marketers

   describes a brand or organisation’s capability to optimise the end-to-end process of delivering customer ... communications, and optimisation/ROI. Businesses will need to take a holistic approach to all of these to ensure ... The term content agility describes a brand or organisation’s capability to optimise the end-to-end process ...

   Kieron McCann - 16/03/2021 - 14:48

8. Top 5 data analysis tools in B2B marketing

   managers and business and data analysts. You’ll be able to optimise customer conversion, retention ... and create personalised experiences, allowing us to optimise acquisition, engagement and retention.” For best ... analysts. You’ll be able to optimise customer conversion, retention and engagement all at the same time, ...

   Kavita Singh - 18/02/2021 - 13:45

9. Tangent

   memorable customer experiences through product design, engineering and conversion rate optimisation. We help ... Consultancy and research. Conversion rate optimisation. Digital brand and UI. Support and maintenance. Search ... engine optimisation. Got a digital challenge you’re looking to tackle? Get in touch.‪‬‬ Campaign Tech ...

   Jack Mann - 02/10/2020 - 13:52

10. Moving forwards with a marketing operations function

    be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally ...

    Jack Mann - 23/03/2021 - 16:07

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