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  1. Three demand generation focus areas you need to know

    tracking. A/B testing and campaign tracking help marketers optimize their content marketing strategy ... and optimize their entire marketing plan. Content performance analysis. CDPs allow marketers to track which ... they do when purchasing for themselves. Yet, surprisingly, only 27% of business buyers say companies ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue ... on the company’s RevTech Revolution promise to put the power of AI, big data, and machine learning behind every ... relevant, buying experience. Those companies who provide it will win their business- today and tomorrow,” ...

    David Rowlands - 20/01/2022 - 14:46

  3. How chatbots can enhance your ABM strategy

    outreach putting buyers in control, they also help build trust in your business. Companies can use chatbots ... a few questions about your requirements or your company and then provides information on specific, ... relevant products and services. Companies can even program bots to ask questions specifically designed ...

    Justin McDonald - 19/01/2022 - 09:16

  4. News: Radix Communications employees take over the company

    of its kind, writing marketing content for technology companies worldwide. Directors Sophie Reynolds ... and David McGuire have sold 100% of the company’s shares to the new trust, which will hold them ... will give employees a powerful say in the strategic direction of the company. It will also be able ...

    David Rowlands - 11/01/2022 - 16:43

  5. How to bridge the sales and marketing alignment gap – once and for all

    with technology By 2025, 75% of the highest growth companies in the world will deploy a revenue operations ...

    John Cheney - 17/01/2022 - 10:01

  6. 10 lessons learned after 10 years of modern selling

    to implement this kind of analysis into the everyday workings of your company you can begin to make the kind ... to communicate on their terms, their schedule, and their purpose. Video is the optimal tool ... approach opens up new and exciting customer bases and perspectives. Now is the optimal time to innovate, ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. Five ways AI impacts demand generation

    data, in a time-efficient manner paving the way to boost the ROI of companies like never before. Why ... people are interested in your content, products, and company, they'll stick around longer on your ... companies is figuring out how to make the best out of their data. In some cases, data from different sources ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. News: Susan McKay joins Dun & Bradstreet as international CMO

    markets, India, China, Hong Kong and Taiwan, as well as the company’s global Worldwide Network. She will ...

    David Rowlands - 13/01/2022 - 16:19

  9. Abhi Morjaria on diversity and inclusion in B2B spheres

    innovation and better decision-making. I challenge every company to look at their workforce and honestly say ...

    David Rowlands - 12/01/2022 - 14:12

  10. How and why marketing must drive sustainability

    in the financial services, technology and management consulting industries, for companies such as Oracle, IBM, ... and manage two strategies as I am also CMO for Prytek, our parent company. Delta Capita is Prytek’s financial ... within. This is guided by our EcoVadis Silver status, which places Delta Capita in the top 25% of all companies ...

    David Rowlands - 11/01/2022 - 08:47

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