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1. Building an authentic brand: Defining the building blocks for brand success

   brand and content strategy. Sue Mizera’s thoughts on what the optimal mix between brand work and lead ...

   Daniela fernandes - 28/02/2022 - 15:17

2. How to Optimize Your ABM Strategy with Intent Data

   ABM Master- Data Strategy, Insight & Intelligence Download this now Learn what intent data is, and how you can use it to reach more high-value target accounts   The B2B buyer’s journey is changing, and it’s more important than ever to be able to reach ...

   Daniela fernandes - 24/05/2022 - 07:40

3. The Great Customer Resignation: Is AI the key to holding onto your customers?

   to delivering an optimal CX, but the lack of such a data infrastructure fuels a customer relationship crisis.  ...

   David Rowlands - 14/04/2022 - 08:18

4. 10 lessons learned after 10 years of modern selling

   to communicate on their terms, their schedule, and their purpose. Video is the optimal tool ... approach opens up new and exciting customer bases and perspectives. Now is the optimal time to innovate, ...

   Pieterjan Bouten - 13/01/2022 - 09:50

5. Three demand generation focus areas you need to know

   tracking. A/B testing and campaign tracking help marketers optimize their content marketing strategy ... and optimize their entire marketing plan. Content performance analysis. CDPs allow marketers to track which ...

   Satish Sadasivan - 21/01/2022 - 15:35

6. The Modern Marketer’s Guide to ABM

   framework to choose the optimal level of personalisation, messaging, and channels for each target audience. ... ABM success is within your reach! Follow this “Ready-Set-Go” framework to choose the optimal level ... “Ready-Set-Go” framework to choose the optimal level of personalisation, messaging, and channels for each target ...

   Jack Mann - 24/05/2021 - 19:51

7. How neuroscience affects CX in B2B marketing

   optimal customer experiences. What is neuroscience in marketing? There are many tools and techniques ... ourselves for an optimal customer experience, let’s take a look at how the brain works with a little help ... optimal customer experiences. anonymous user Features 0 No votes yet Master- CX ...

   Lucy Gillman - 05/10/2021 - 10:24

8. International Women’s Day: A collection of reflections

   years to achieve economic gender parity. And because, despite my optimism that the pandemic would have ...

   David Rowlands - 08/03/2022 - 13:00

9. News: New hires in B2B

   continually monitor, and easily optimize their operational data health. I look forward to working closely ...

   David Rowlands - 31/01/2022 - 11:53

10. Modelling & maximizing growth

    Convert and grow Analyze and optimize By >40% within one year, Tetra Pak increased the output from ...

    Jack Mann - 20/08/2021 - 12:45

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