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  1. B2B Digital Advertising: Optimisation Techniques

    and hit your targets. Discover the best practice approaches for optimal performance including ...

    Jack Mann - 03/12/2020 - 16:35

  2. B2B Digital Advertising: Key Management Principles

    This guide by Modern outlines the key principles that ensure optimal performance. By bringing together best ...

    Jack Mann - 17/11/2020 - 15:16

  3. US agency leader Dan Gliatta shares his hopes and expectations for 2021

    And with optimism, current clients are starting to look at bigger projects which bodes well for organic growth. ...

    David Rowlands - 13/04/2021 - 14:25

  4. A primer on B2B go-to-market (GTM) strategy

    The optimal approach involves targeting the right accounts and contacts as precisely as possible, creating ... strategy.  What does customer-centric mean? The optimal approach involves targeting the right accounts ...

    Adam Ortlieb - 19/10/2020 - 10:44

  5. Awards case study: How twogether won gold for 'Best use of martech for demand generation'

    automation which identified the right message, across multiple streams, to achieve optimal conversion rates. ...

    David Rowlands - 23/03/2021 - 14:12

  6. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    This is the only platform utilised for the program as it was identified as the optimal space to connect with small ...

    David Rowlands - 02/06/2021 - 15:34

  7. Changing times = Changing data

    will provide a more complete list D&B Optimizer for Marketing D&B Optimizer helps you improve ...

    Tony Lamb - 08/10/2020 - 10:36

  8. Ignite USA 2020 session: ABM at Scale

    coverage Coordinating sales and marketing deployments for optimal results What KPIs need to be established ... strategies to optimize positive outcomes To watch the recorded session in full just log in or register ...

    Jack Mann - 19/05/2020 - 14:26

  9. The 4 brand superpowers for the ultimate customer buying journey

    marketers were faltering on basic principles for creating optimal buying experiences. Michael McLaren, ... experiences. What came to light was that B2B marketers were faltering on basic principles for creating optimal ...

    Kavita Singh - 14/01/2021 - 16:16

  10. The antidote to uncertainty in business decisions

    confident optimism to prospect decision-makers People are addicted to proof. We’ve created a culture ... meals to arrive. We even have apps to quantify and optimize the search for love. Technology has brought ... with you and the optimism to dream of future success at the highest levels?  There are crucial moments ...

    Christoph Becker - 02/09/2019 - 12:16


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