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  1. Why you need emotional marketing in 2022

    suggest it will achieve the desired outcome, neuroscientists are better placed to say how the human ...

    David Rowlands - 20/01/2022 - 08:51

  2. How chatbots can enhance your ABM strategy

    from their ABM playbook, keeping them targeted on outcomes and providing a truly personalised selling ...

    Justin McDonald - 19/01/2022 - 09:16

  3. How to bridge the sales and marketing alignment gap – once and for all

    to understand these nuances, get under the skin of your business, and agree clear business outcomes based ...

    John Cheney - 17/01/2022 - 10:01

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