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  1. Improving ecommerce efficiency with product information management workflows

    data to be entered only once and syndicated to where it needs to be. The ultimate outcome ...

    Nate Holmes - 04/10/2021 - 17:32

  2. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    for CX. What is the customer's goal or mission? What outcomes are our customers seeking? Barbara ...

    David Rowlands - 02/09/2021 - 09:58

  3. The impact of marketing technology

    of five different technologies that have had and are having, a significant impact on marketing outcomes ... a significant impact on marketing outcomes Marketing technology (MarTech) is any technology that enables ... and are having, a significant impact on marketing outcomes BBN ...

    Jack Mann - 22/07/2021 - 11:14

  4. How to use humour in your B2B content (and how not to)

    is just one way to achieve this outcome; you don’t always need to make jokes. Sometimes, especially ...

    David McGuire - 20/09/2021 - 11:07

  5. It’s easy to judge, right?

    outcome, but if you can't tell me what you set out to achieve in the first place, then how can I judge ... to process, innovation and outcomes. Kate Hassler said: “I really wanted to find some who did something great ...

    Matt Garisch - 15/09/2021 - 09:41

  6. How employee engagement can help B2B organisations grow

    to be validated, and to be appreciated." Reward and recognise your employees for achieving better outcomes ...

    Braja Roy - 15/09/2021 - 12:22

  7. Transformation through messaging and engagement: An interview with Gary Hurry

    democratisation and ultimately being in a much better position to think about outcomes and the ‘so what’. We’re ...

    David Rowlands - 31/08/2021 - 09:37

  8. News: The Marketing Practice acquires Omobono and brings together two B2B agencies

    marketing, and for delivering outcomes for clients. We’ve known each other for many years and always ... of B2B marketing, and for delivering outcomes for clients. We’ve known each other for many years ...

    Kavita Singh - 17/08/2021 - 11:49

  9. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    To Use Technology To Guide The Sales Conversation To Better Outcomes and Experiences James Smee, Bridge ...

    Kavita Singh - 09/07/2021 - 16:53

  10. How Capita used ABM to drive better social outcomes and better relationships

    General B2B marketing   Click below to watch the session now! Omobono ...

    Jack Mann - 20/11/2020 - 14:15

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