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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    which, if satisfied, allow optimal human functioning and growth:  Competence: we seek to control outcomes ... outcomes and experience mastery. Relatedness:  we desire to interact with, be connected to, and experience ...

    Sue Mizera - 10/08/2021 - 16:22

  2. Demanding more: How to activate omni-channel ABM for better outcomes

    ABM   Click below to watch the session now! Integrate ...

    Jack Mann - 11/11/2020 - 18:34

  3. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    business outcomes are as follows: Shorter sales cycles. Again, we’re talking sales cycles that can be 12–18 ...

    David Rowlands - 06/08/2021 - 11:18

  4. Ignite London 2021 Session: The anatomy of a creative campaign

    an effective campaign and how to make each one work together to achieve better outcomes. If you aspire ... campaign and how to make each one work together to achieve better outcomes. Key takeaways from this session ... to make each one work together to achieve better outcomes. Torpedo ...

    Jack Mann - 05/07/2021 - 12:50

  5. Creativity leads to better results

    that are not necessarily for the good of their brand, their top line and, ultimately, their bottom line. The outcome ...

    Jack Mann - 22/07/2021 - 11:10

  6. Reshape Your Business to Meet the New Digital Age with Digital Transformation!

    your workforce to embrace and walk hand-in-hand with changes for the sweetest outcomes. Let’s get ...

    Jack Mann - 13/07/2021 - 14:12

  7. Ignite London 2021 Session: The Business Of Brand: The Business Case And Why Your Brand Needs A Rethink

    should play in achieving critical business outcomes, tackle head-on the misconceptions of a brand ...

    Jack Mann - 05/07/2021 - 11:37

  8. Why branding and martech should become BFFs!

    are unhappy with the business outcomes and ROI of their martech investments: 40% of marketers declare ... to drive long-term outcomes. To achieve the full potential of what technology can enable, it has ... More from Your Martech, ” one study among many others, marketers are unhappy with the business outcomes ...

    Sue Mizera - 13/07/2021 - 13:03

  9. Can you outsource your sales team?

    of the AS program. Here, it is crucial to sit down with the stakeholders and understand what the desired outcome from ... this initiative would be. The outcome should not just be in terms of the number of meetings or appointments ... but in terms of the desired  REVENUE IMPACT / DEFINED REVENUE OUTCOME. Working the traditional sales funnel ...

    Satish Sadasivan - 28/06/2021 - 13:50

  10. CX

    In B2B Dean Lindsay, 8x8   How To Use Technology To Guide The Sales Conversation To Better Outcomes & ...

    scotty - 21/06/2021 - 15:43

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