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  1. How to create a buzzworthy campaign with Paul Anderson

    with that directional pointer we could start to develop the creative brief with a very single minded outcome at its ... with desired outcome for audiences – ‘Profit Hunter’ and you can see the cultural relevance in aligning various ... the creative brief with a very single minded outcome at its heart – Fame. anonymous user Articles United ...

    Kavita Singh - 02/02/2021 - 16:17

  2. With empathy, finding the way to the heart and soul of your company

    of thought leads to better business outcomes. For brands: Speak your customer’s language: what words resonate ...

    Sue Mizera - 10/02/2021 - 16:09

  3. Persona-based marketing makes ABM more ‘human’

    provide critical feedback throughout the buying process and has a vested interest in the outcome ...

    Eva Jackson - 01/02/2021 - 09:43

  4. How comms can continue to be agile post-Covid

    example. 2. Rethink your communications processes: A positive outcome of the current situation ... communications processes:  A positive outcome of the current situation is that it has forced many organisations ...

    Laura Tapper - 18/01/2021 - 15:49

  5. Driving profit with purpose: How sustainability will help enable business growth

    focused solely on profitability. For example, you will want to consider long-term investor outcomes ...

    Leeya Hendricks - 25/01/2021 - 16:24

  6. Awards case study: Bidwells wins gold for 'Best use of thought leadership' and 'Best limited budget campaign'

    environment – through press/social (weekly). Launch event at Francis Crick (November). Outcomes: Driving ...

    David Rowlands - 26/11/2020 - 14:12

  7. A 2020 retrospective with TCS CMO Ashish Babu

    ourselves to business needs and clear outcomes. Two examples of these sprints:  TCS partnered ... align ourselves to business needs and clear outcomes. Two examples of these sprints:  TCS partnered ...

    Kavita Singh - 18/12/2020 - 12:21

  8. 12 predictions B2B marketers are making for 2021

    that was named by 73% as a key outcome for the upcoming year.  Long term, it’s vital that investments are made ...

    Kavita Singh - 21/12/2020 - 10:49

  9. How classic marketing practice links directly to classic behaviour theory

    which, if satisfied, allow optimal human functioning and growth:  Competence: we seek to control outcomes ... functioning and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we ...

    Sue Mizera - 07/12/2020 - 13:42

  10. Most B2B marketers don’t like their own content – here’s why that matters

    outcomes An astonishing 59% of B2B marketers – basically six out of ten – agreed with the statement “If ...

    David McGuire - 22/06/2020 - 22:04

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