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  1. IBM's steps to becoming Agile to the core

    explains how Agile marketing is a crucial part of “becoming the most outcome-orientated, customer-centric ... marketing team on the planet” “The journey we’re on is to become one of the most outcome ... is the enemy of done When we first started experimenting with Agile two or three years ago, the outcome ...

    Paul Snell - 30/09/2019 - 14:19

  2. News: JUST and Enigma launch Just Global

    at Just Global can optimise global business outcomes for brands across markets. Learn more about Just ...

    David Rowlands - 12/11/2020 - 08:23

  3. Episode 13: Navigating an ABM Journey with Kate Owen of Capita

    them achieve what they need do whilst also having one eye on the commercial outcomes that are needed ... C-suite and how we at Capita have used ABM to  drive better social outcomes and better relationships ...

    Kavita Singh - 02/12/2020 - 09:54

  4. Talking through ideas for PR creates productive outcomes

    blog/posts/2013/10/30/talking-through-ideas-pr-creates-productive-outcomes I set up a meeting with a journalist last week who I had not met before.  I had read his articles ...

    Samantha Dawe - 30/10/2013 - 17:04

  5. Episode 12: ABM with Mark Larwood of O2

    small. We need to be agile in our approach to these really and trust and mange objectives and outcomes ... tech-stack-driven, broad targeted campaign activity with a volume outcome, I struggle to see how you can build ...

    Kavita Singh - 27/11/2020 - 09:14

  6. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

    the next generation in financial, environmental and social consumerism and creating better outcomes ...

    Kavita Singh - 26/11/2020 - 14:20

  7. How Capita achieved massive success with ABM

    on outcomes and results was key, showing that what sales and marketing were both aiming for was ultimately ... metrics were standardised, so that for each account, Capita were measured against the same outcomes. Being ...

    David Rowlands - 18/11/2020 - 15:28

  8. Interview with Martin Simcock, Enigma founder

    Global can optimise global business outcomes for brands across markets. What will Enigma bring ... companies only a few days ago – and for this to be delivering concrete business outcomes for all of them. ...

    David Rowlands - 13/11/2020 - 14:17

  9. Inside B2B Marketing’s ABM Conference 2020

    session on activating omnichannel ABM for better outcomes. He outlined the five steps for precision demand ... omnichannel ABM for better outcomes. He outlined the five steps for precision demand generation: using ...

    Kavita Singh - 11/11/2020 - 11:33

  10. CASE STUDY: RSA boosts research outcomes

    knowledgebank/customer-insight-marketing/case-studies/case-study-rsa-boosts-research-outcomes Insurance group Royal Sun Alliance (RSA) worked with research company Synovate to come up ...

    Paola Bonfanti - 28/04/2011 - 10:59

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