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  1. Why increased customer privacy provides an opportunity for marketers

    There have been numerous privacy updates and regulations introduced over the past few years designed to make ... tracking their activity over email. According to data from SparkPost, 97% of Apple users who have ... are not a perfect metric and come with flaws. It does, however, tell us engagement trends over time. The technology ...

    Sam Holding - 26/01/2022 - 10:07

  2. News: B2B Marketing appoints new managing director, Richard O’Connor

    James and Joel have been outstanding champions and thought leaders over two decades, from a time when ...

    David Rowlands - 26/01/2022 - 10:41

  3. Much like comedy, good B2B marketing comes down to timing

    business priorities. This presents a significant challenge to the B2B marketer, but there is hope as over ... over quality. Marketers need to strip down their use of data to focus only on the most useful, relevant ... and accurate insights. By cutting through the data noise, which has become such a distraction over recent ...

    Jon Clarke - 24/01/2022 - 10:22

  4. Why you need emotional marketing in 2022

    this can be resolved with a brand audit. LG: Traditionally B2C has been perceived as more ‘emotional’ over ...

    David Rowlands - 20/01/2022 - 08:51

  5. Three demand generation focus areas you need to know

    leads and passively hand them over to sales — instead, they need to actively engage and guide buyers ... personalisation into your messaging and generate higher engagement levels. Lead engagement over time. It's ... and website visits are over. While these metrics still play a crucial role, advertisers need to focus on more ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. News: Radix Communications employees take over the company

    Content marketing Teams and resourcing Master- Brand & Content Strategy Internal & External talent B2B technology copywriting agency is now owned by its employees after setting up an Employee Ownership Trust (EOT) Founded in 2007, Radix has risen ...

    David Rowlands - 11/01/2022 - 16:43

  7. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    a banner year with run rate revenue exceeding $110 million and a net retention rate over 125%. 6sense has ...

    David Rowlands - 20/01/2022 - 14:46

  8. How chatbots can enhance your ABM strategy

    companies gain an edge over their competition — this “secret weapon” is the easiest and most impactful ...

    Justin McDonald - 19/01/2022 - 09:16

  9. 10 lessons learned after 10 years of modern selling

    Strategy & Evolution Leaders Innovation A lot has happened in the B2B world over the last decade. We’ve ... to share. 1. Deliver a solution, not only features In sales and marketing, experience drives revenue. Over ... content. Check out Propolis now! A lot has happened in the B2B world over the last decade. We’ve seen rapid ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Barbara Stewart on nailing your CX in 2022

    reports. With over 19 years in marketing and advertising across B2B and B2C, it’s safe to say that Baraba’s ... the time for excuses is over. “We’ve had these tools for a long time,” she maintains. “We knew that mass ...

    David Rowlands - 18/01/2022 - 08:48


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