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  1. News: Imagination joins B2B marketing agency The Mx Group

    packaging, trade associations, technology and SaaS. The client roster reaches 47 brands and includes new ...

    David Rowlands - 08/11/2022 - 15:48

  2. How to unlock green growth

    in consumer-packaged goods companies that had already demonstrated corporate commitments to sustainability, enlisting ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  3. People or personas? What B2B marketing can learn from B2C

    cost and have more lasting consequences. Committing our organisation to a new software package ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  4. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    that anticipatory moment of getting a package, and Target in particular has leaned into it, with emails timed ... channels or techniques used  Merkle created a multi-dimensional direct mail package sent to prospect ... people and were operating in a work from home environment. Delivery of a package to your home ...

    David Rowlands - 14/06/2022 - 09:33

  5. Attracting the next generation into the B2B world

    is a high salary and a decent benefits package good enough. After work drinks on a Thursday or casual ...

    Michelle Wells - 04/07/2022 - 12:02

  6. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    Won global rebranding assignments for Graphic Packaging, Olam and Fujifilm. Won B2B digital experience ... as an extension of our team" An Boon, VP global marketing, Graphic Packaging Inc Want to access more case ...

    David Rowlands - 14/06/2022 - 12:33

  7. Five strategies to create a B2B customer experience that beats the competition

    conversations is key to showing that companies care. Skip the use of pre-packaged phrases and empower employees ...

    Stephanie Copel... - 22/04/2022 - 08:58

  8. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    and customer success partners. Organisations can directly import enablement packages of content, tools ... a user download apps, the Highspot Marketplace lets you download content and training packages from ... directly import enablement packages of content, tools and training from these partners into Highspot ...

    Lucy Gillman - 01/10/2021 - 12:37

  9. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    the experience and career development, it’s the entire package- helping individuals to forge their career ...

    David Rowlands - 17/12/2021 - 15:04

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    Secondly, before engaging in expensive rebrands, large-scale campaigns, new packaging or CX investment, ...

    David Rowlands - 19/11/2021 - 10:26


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