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  1. BROADCAST: Digital revolution hits radio

    that this will not be the case: "The market for any advertising is linked to the cost-effectiveness of the medium. ...

    a12admin a12 - 28/02/2005 - 00:00

  2. PROFILE: Michael Avis- Marketing Director, Sun Microsystems

    “IBM's trump card is its link with its customers – this gives them a competitive edge,” says Avis. ...

    a12admin a12 - 25/04/2006 - 00:00

  3. PROFILE: Karen Wilson- European Marketing Director, Yahoo Search Marketing

    but it's the close contact with businesses available via Chamber of Commerce, IAB and Business Link ...

    a12admin a12 - 29/03/2006 - 00:00

  4. PROFILE: David Smith- Marketing Director, Canon

    'Diets' creates a link between people's unhealthy eating habits and their use of expensive printing ...

    a12admin a12 - 28/02/2007 - 00:00

  5. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

    for the technology sector in the 21st century. IBM broke the link from its heritage as a hardware vendor, and it has ...

    a12admin a12 - 28/09/2006 - 00:00

  6. PROFILE: Danielle Atkins- Head of Inward Investment, Cornwall Pure Business

    the campaign has forged close links with both local agencies (including relocators such as Gender) and other ...

    a12admin a12 - 27/01/2005 - 00:00

  7. B2B Sponsorships

    sponsored Euro 2004 because of the visual link between football and its technology and Fedex sponsors road ...

    a12admin a12 - 14/12/2004 - 00:00

  8. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

    and the editorial product are inextricably linked. It comes from our editorial principle which says it was launched ...

    a12admin a12 - 30/05/2007 - 00:00

  9. PROFILE: Danny Garvey- Vice President of Marketing, BT

    But unlike some of its competitors, its approach to service provision has been strictly linked to its area ...

    a12admin a12 - 25/05/2005 - 00:00

  10. BRANDING: The hidden B2B marketers

    they understand that it's linked with sport. They know what they're going to get." Dangerous ...

    a12admin a12 - 25/05/2005 - 00:00


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