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1. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   account-targeted paid media (Demandbase), content syndication, email, microsite, bespoke whitepaper content and VIP ... paid media (leveraging LinkedIn, Twitter and ABM platform Demandbase for precision company-targeted ...

   David Rowlands - 14/06/2022 - 11:16

2. It’s time to rethink social

   becomes something given to the most junior member of staff, often one of the lowest paid because ...

   David Rowlands - 05/07/2022 - 12:24

3. Propolis model- Voice of customer form recieved

   Thanks for filling out the form. We'll email you a link to your complimentary Propolis ...

   scotty - 10/06/2022 - 09:53

4. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

   sell. Every ad was a direct link to sign-up. With a quick scan, potential buyers and sellers were set up ... used  During phase one, every virtual and print ad was a direct link to sign-up. With a quick scan, ...

   David Rowlands - 14/06/2022 - 11:26

5. The workplace has changed for good. This is what you need to know to keep your team happy

   of vacation, paid sick days, dress down Fridays, and bake sales, are no longer as attractive to your teams. ... workplace perks such as 28 days of vacation, paid sick days, dress down Fridays, and bake sales, ...

   Steve Atkins - 26/04/2022 - 13:25

6. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

   and text to content links and CTA’s, even adding/deleting sections of the site or moving them without ...

   David Rowlands - 07/07/2022 - 15:26

7. Ignite USA: How to build a brilliant B2B brand from the inside out

   education strategy, Auth0 transformed employees into brand ambassadors and stewards. “That’s paid off a lot- ...

   David Rowlands - 26/05/2022 - 11:54

8. What does it mean to be a thought leader?

   with a recognisable name paid back dividends. “Our research is legitimate. We’re not doing anything commercial- we’re ...

   David Rowlands - 23/05/2022 - 14:20

9. How to design more accessible emails

   users exclusively use headings and links to jump to the part of the email that’s relevant to them, make ... rather than adding it all into a text field. Use contextual links (and underline them) Make your content ... easy to scan by linking text that describes what you’re linking to. A coloured text link that isn’t ...

   Elliot Ross - 12/04/2022 - 10:53

10. Education, consistency and patience: The keys to retaining your customers

    and present this every time. Make solutions easy to access. Links to your help centre or online chat should ...

    Rebecca Grimes - 06/06/2022 - 10:22

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