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1. Five strategies to create a B2B customer experience that beats the competition

   attention has been paid to CX within B2Cs, the B2B CX may too often be pushed down the priority list. Though ...

   Stephanie Copel... - 22/04/2022 - 08:58

2. Eight areas that marketing need to focus on to future-proof their 2022

   targeting: what marketer wouldn’t want new ways of reaching in-market buyers beyond paid search or prospect ... with the data platform Cognism  which links compliant data to intent databases. 4. ABM  ABM continues to gather ...

   Kate Cox - 10/01/2022 - 15:16

3. A how-to-guide to make a successful B2B podcast

   this is frequently a social strategy geared towards businesses. So paid LinkedIn activity, with its targeting ...

   Vardit Kuznik Bitan - 28/04/2022 - 10:41

4. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

   – and prove the link between their original output to the eventual outcome. Using conversation analytics, ... they can also see, in real time, how long calls linked to specific campaigns are lasting and what is being ...

   Dan Baddeley - 31/03/2022 - 14:14

5. About Propolis membership

   the video links and discover CMO career hacks and insider-secrets, including: The one thing you’re ...

   scotty - 11/05/2022 - 13:14

6. How to promote your B2B webinar like a pro: Expert advice from Adobe

   calendar links to provide an additional reminder. In this email, make sure you link to the webinar as well. ... network through paid promotion Kate outlines various paid promotion tactics when promoting your webinar: ... email. Paid socials prove useful for pre- and post-webinar marketing, especially LinkedIn. Make use ...

   David Rowlands - 01/11/2021 - 10:52

7. Super-charged lead generation: How to drive more ROI from your enquiries

   response rate from site visitors. You can easily link automated proactive chat outreach to your live chat ...

   Kate Cox - 26/04/2022 - 09:01

8. The Croc on winning Gold for ‘Best use of creative’

   budget was £50,000 with a total campaign budget of £90,000. This certainly paid back dividends, ...

   David Rowlands - 03/05/2022 - 08:42

9. News: Workplace from Meta gives frontline employees a voice with new global campaign

   their current positions for a better paid role and 45% considering leaving the frontline altogether. ...

   David Rowlands - 04/03/2022 - 13:49

10. Four steps to selecting the right companies to target with ABM

    they clicked on a similar campaign in the past, be it on paid social, display or email? Do they already know ...

    Feroze Engineer - 13/04/2022 - 08:36

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