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  1. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    then promote through other channels (email, paid ads, organic social). Leverage community hubs to drive ...

    Satish Sadasivan - 07/03/2022 - 09:45

  2. News: Expandi Group announces the integration of AccountInsight into the group

    (top-middle-bottom) via an omnichannel approach, including email, phone interactions, online events, social and paid ... media etc, rather than solely tracking paid-media channels.  Relevance: exclusively targeting ...

    Lucy Gillman - 04/10/2021 - 10:43

  3. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    paid investment to make the numbers.  Despite these challenges, the current landscape also creates ... ultimately enables a more targeted and effective media spend. Paid targeting and marketing tech are powerful ...

    Andrew Mildren - 02/11/2021 - 15:10

  4. Are you making these B2B marketing automation mistakes?

    Perhaps you’ve included links in your welcome email to blogs that are now outdated. Or invited event ...

    Tom Ryan - 07/02/2022 - 12:00

  5. twogether on winning Gold for ‘Best use of direct mail’

    This personalised approach certainly paid off. “Customers loved it. They loved the fact that Salesforce had taken ...

    David Rowlands - 21/12/2021 - 15:26

  6. Five ways AI impacts demand generation

    information overload and pick the most critical factors. For example, you might just focus on link clicks ... Similarly, AI-driven automated email lists help you figure out how often a lead clicks on links ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. Why employee engagement is the critical driver for B2B market growth

    of the equation? It should be a top concern. Strong brand awareness is usually linked to increased financial ... as opposed to a paid advertisement that fails to resonate. Now, more than ever, utilizing the benefits ...

    Udayan Bose - 17/05/2021 - 14:44

  8. News: Hiscox launches card game to educate businesses about cyber security

    were hit with a ransom and more than half (58%) paid up. Pairs with the back ups card. Business email ...

    David Rowlands - 30/11/2021 - 09:52

  9. The data and science you need to know when approaching ABM email marketing

    There’s no data to support it,” Tim maintains, highlighting a clear link between the email format most ... world where text-based communications dominates, it hardly comes as a surprise that candidates paid more ...

    David Rowlands - 16/11/2021 - 09:39

  10. Everything you need to know to create a high-converting B2B product page design

    on its page, but try to focus on condensing it down into a few key points. Then, you can include a link ... and collaborate. Then, you might link to other content that answers consumer questions like “ what is VoIP phone ... and look for opportunities to add inbound links to drive traffic to other areas of your website.  Convert ...

    John Allen - 09/12/2021 - 13:55 - 1 comment


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