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  1. The data and science you need to know when approaching ABM email marketing

    There’s no data to support it,” Tim maintains, highlighting a clear link between the email format most ... world where text-based communications dominates, it hardly comes as a surprise that candidates paid more ...

    David Rowlands - 16/11/2021 - 09:39

  2. Everything you need to know to create a high-converting B2B product page design

    on its page, but try to focus on condensing it down into a few key points. Then, you can include a link ... and collaborate. Then, you might link to other content that answers consumer questions like “ what is VoIP phone ... and look for opportunities to add inbound links to drive traffic to other areas of your website.  Convert ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. News: B2B Marketing’s first B2B community welcomes major players

    I really liked the way the conversation was moderated and that they paid attention to the fact ... out more about Propolis, follow the link below. Check out Propolis now! Want to find out more about ... B2B Marketing's community? Follow the link and find out more today.   Check out Propolis now! ...

    David Rowlands - 07/04/2021 - 11:10

  4. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    a look inwards at the gaps and weak links in the sales process.  The five tips shared above, can, ...

    Richard Conn - 07/01/2022 - 12:30

  5. The current state of demand generation

    of people who click on a Google Ad link don’t know they’re clicking on a paid-for link at all.  While ... used to do lots of paid social media because the customer journey was pretty linear, says marketing ... investments in paid media are run by agencies compensated on commission, encouraging them to spend money ...

    Kavita Singh - 06/07/2020 - 13:30

  6. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    will offer clients the ability to link professional contact data to consumer data for higher digital match ... is at the core of our D&B Rev.Up platform, and the acquisition of Orb Intelligence to link digital ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  7. What’s in store for B2B marketing in 2022?

    and retain customers is largely linked to the CX they are able to deliver. ​  They have invested heavily ... the importance of creating a company wide data strategy with a direct link to value creation, and business ...

    David Rowlands - 07/01/2022 - 15:27

  8. News: Annual study reveals rising stars in the marketing multiverse

    compliant websites. 22% do not link to brand social channels. In addition, 94% of Global 300 CEOs ...

    David Rowlands - 30/11/2021 - 16:21

  9. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    campaigns and programmes that cut across owned, earned and paid media. See their work here. B2B Marketing ...

    David Rowlands - 01/10/2021 - 12:38

  10. Awards case study: ServiceNow wins gold for 'Best use of live-event marketing'

    of interest, organisation size, region and role, and were executed across organic and paid social, email, DM ... months. Paid and organic social targeted the core target audience, and used static, animated and video ... Paid social surround also ran throughout the follow up. Four content hubs were also created – one ...

    David Rowlands - 26/11/2020 - 17:25


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