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  1. Five questions to help pinpoint your brand identity

    adventure – all of these emotions are linked with specific colour connotations. Workshop your ideas ... and taking action (green and orange) so we have used these links to build a wider colour palette that works ...

    Charlotte Hartley - 23/09/2021 - 11:08

  2. 7 inbound marketing tools in B2B marketing you should be using in 2021

    HubSpot’s CRM is free, its paid functionality can be expensive. If you’re wanting a cheaper option to keep ... competition’s paid advertising spend. You’ll be able to accurately target the right keywords for your business ... ActiveCampaign While HubSpot’s CRM is free, its paid functionality can be expensive. If you’re wanting a cheaper ...

    Kavita Singh - 15/07/2021 - 11:29

  3. How to realise the full potential of sustainability marketing

    backs this up, including a 2020 study from Catalonia University which showed a strong and growing link ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

    Increase global reach and brand awareness by maximizing media opportunities across paid, owned and earned ... aircraft nose-to-tail with ‘Profit Hunter Tech Lion’ livery Press, online display and paid social ... advertising Paid and organic social posts Animated outdoor display at airports/events. Twitter, LinkedIn ...

    Kavita Singh - 02/06/2021 - 13:50

  5. How to connect your marketing and sales teams through sales enablement

    Schaefer, marketing manager, EMEA at Highspot, shared insights on how you can use sales enablement to link ... often they don't necessarily link up. So, the essential thing here is to understand what sales ...

    Kavita Singh - 18/08/2021 - 16:04

  6. Inside sales

    experience for paid events tickets – essential · Work well to KPI’s and targets If this sounds like you, we ...

    Jennie Barrick - 28/06/2021 - 13:55

  7. How to choose the right inbound marketing software- for the right reasons

    that this marketing strategy involves. 1.2 Marketing actions start to have a real impact after 2-3 months Paid ... with paid advertising, use social networks like LinkedIn, or try and win search engine results pages, ... strategies for: social media marketing campaigns; SEO (Search Engine Optimization); paid advertising ...

    John Hughes - 17/05/2021 - 15:06 - 1 comment

  8. Does diversity training actually work?

    paid off internally? Perrine broke down some top tips for incorporating an effective programme: Cover ...

    David Rowlands - 13/09/2021 - 13:57

  9. Part 2: Auditing a brand may make B2B consider brand building

    and commissions to be earnt and paid out. A brand strategy off the back of the brand audit will need boardroom ...

    Mercè Cozens - 07/09/2021 - 15:05

  10. How to use humour in your B2B content (and how not to)

    of the times friends sent me a link to the surreal splatter-gore training video (yes, really) Forklift Driver ... if you just want a big list of links to funny B2B videos), read on… Remember, you’re on your customer’s ...

    David McGuire - 20/09/2021 - 11:07


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