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  1. News: Recent research sheds light on the state of PR in B2B

    “Accountability is uncomfortable. This is one of the biggest challenges and it's common for executive teams ...

    David Rowlands - 08/02/2023 - 14:40

  2. Propolis marketing manager

    to define themes addressing key pain points for customers and articulating these themes into a compelling ...

    Jennie Barrick - 20/01/2023 - 14:41

  3. Live reaction: Can ChatGPT write your B2B copy?

    content without checking it first?)  But that’s obvious, common sense stuff. Let’s see what this new toy ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    petitions; the experiences were as painful, even soul-crushing, as you remember. So this time, you’re ... stand-off between brand-building and sales-staffing dishes up a rich opportunity to call out common ... Start from a common place A piece of shared wisdom, a tribal assumption, common beliefs and values. It’s ...

    Sue Mizera - 08/12/2022 - 10:09

  5. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    rational (if painful!) exercise, dealing with the fallout of this uncertainty on humans in the marketing ...

    Joel Harrison - 14/12/2022 - 10:59

  6. Feb 23 roundtable interest

    is meaningful and personal to your brand How to avoid the most common ESG strategy pitfalls The best ways ...

    scotty - 12/12/2022 - 13:00

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    a common language of SOM, competitive differentiation, business growth, and customer loyalty, (p)reference. ... Keep your examples vivid. Always cite your sources as common points of reference. It is not only what ...

    Sue Mizera - 15/12/2022 - 08:40

  8. Propolis February ESG roundtable RYI

    to your brand How to avoid the most common ESG strategy pitfalls The best ways to convince sceptical ...

    scotty - 06/12/2022 - 10:55

  9. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    a common goal, which is to delight customers.  7. Living a balanced life This is the goal of Taoism. ... through a common set of tools that give everyone the insights they need into customers and the freedom ...

    Mary Gilbert - 21/11/2022 - 11:12

  10. ABM Census 2022: Key stats and trends exploring the ongoing evolution of account-based marketing

    of an economic downturn. The common issues with ABM programmes. How mature ABMers are and how this compares ...

    David Rowlands - 01/11/2022 - 17:19

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