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  1. News: Susan McKay joins Dun & Bradstreet as international CMO

    International, Dun & Bradstreet said: “Susan has a great track record of building and deploying ...

    David Rowlands - 13/01/2022 - 16:19

  2. Five ways AI impacts demand generation

    profitable investments from unprofitable ones, collect passive sales records, marketing strategies, ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    easier than actually being an ally. Saying you’re an ally looks good on paper, especially if you’re never ...

    David Rowlands - 12/01/2022 - 14:12

  4. Five of the best digital marketing strategies B2B can learn from B2C

    firm, DocuSign’s marketing team could direct them towards a white paper or webinar tailored ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  5. The big lie of thought leadership in B2B

    of distributing. A core piece of thought leadership content, such as a white paper or report, ought ideally ... your paper, no matter how thoughtful, is a passing note in the cacophony of the algorithmically-driven, ...

    Philip Trippenbach - 07/12/2021 - 09:12

  6. Are the 2020s the Decade of the Great B2B Rebranding?

    in B2B- recorded by Peter Field and Les Binet. Spoiler alert: their answer to the question ... together, we will surely all hang separately.” Wise words still. A shorter version of this paper ...

    Sue Mizera - 01/12/2021 - 10:47

  7. News: Annual study reveals rising stars in the marketing multiverse

    operations look good “on paper” but the outcomes offer a different story. Compared to 2020, more companies ...

    David Rowlands - 30/11/2021 - 16:21

  8. Why SMBs are looking for guidance and support from B2SB marketers

    to the fire, a record-breaking number of small businesses have started during the last 20 months (the ...

    Dan Gliatta - 29/11/2021 - 09:25

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    this paper). To get started, we’ll need to step back and begin at the beginning, with marketing’s sine qua non: ... of a separate paper. All describe hierarchies of logic, aligning reason and emotion, desire and aspiration. ... of this tech going on, nobody has a blank piece of paper, although the reality is people jump to solutions ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Improving ecommerce efficiency with product information management workflows

    on tedious tasks, like manually recording product information, leading to this crucial resource becoming ... many still find they are wasting time on tedious tasks, like manually recording product information, ...

    Nate Holmes - 04/10/2021 - 17:32


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